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Google I/O 2014 - Don't Listen to Users, Sample Their Experience!

311 ratings | 17814 views
Tomer Sharon Uncovering user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop beautiful products and services nobody needs. The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling method, research participants are interrupted several times a day to note their experience in real time. In this talk, Tomer Sharon will demonstrate the method, how it can help developing the right product, describe how it has been applied at Google Search, and provide a short, practical how-to guide. Watch all Google I/O 2014 videos at: g.co/io14videos
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Text Comments (12)
Thomas Terkelsen (3 months ago)
Does anyone know what microphone he is using? Or just what this kind of microphone is called?
Chris-Anthony (6 months ago)
Great talk Tom! The main points for me were: -Don't ask but instead observe behaviour -Don't start with a solution but first establish the problem of focus by doing research -"For every new product there is prior knowledge that people apply to using this new product"
Agape Love (4 months ago)
Chris-Anthony I agree. 1000%
sajid saiyed (8 months ago)
Very nice talk, but I was a bit confused about your initial premise that you "don't listen" to users but you "observe" them. But later in the talk, the way you approached asking people about "what did you want to know recently", you followed the path of listening (email, sms, phone, surveys, 1-on-1) instead of observing. I would be interested to know your views on this. Thanks.
Arun Antony (3 months ago)
I guess, framing the "right question" is the Key to any user research.
Satish Singh (10 months ago)
If you want to make yourself fashion people, please click on the url https://www.facebook.com/looksforu/
Sambit Mohanty (1 year ago)
@8:37, that's the exact way my grandma uses the mobile phone!
Gaming Beast (3 years ago)
Google, I got a gift card today, but when I redeemed it and went to get a paid app, it said "this pay method has been declined" please help me. 😭😭😭😭
Vinay Hiremath (2 years ago)
+Gaming Beast I agree. So sick of this happening all the time. I must have bought at least 20 gift cards at this point.
Rahul Hareendran (4 years ago)
At 18:00, Tomer suggests IFTTT service (it's inaudible).
Charlotte Thürwächter (9 months ago)
I think he referred to the IFFTTT app, you find examples how to use it here: https://econsultancy.com/blog/64794-20-fantastically-helpful-ifttt-recipes Something like “Save starred Gmails to Evernote” seems a good recipe to collect feedback in a structured way.
Yatrik Bodhe (1 year ago)
That's exactly I was wondering — what did he say? Thanks a ton mate.

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