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How It Works: Design Thinking

3684 ratings | 592859 views
Trying to solve a problem or find better ways of getting work done? Get familiar with IBM Design Thinking and Agile. For more information on IBM Design Thinking, please visit: http://www.ibm.com/design IBMers -- learn more about Security Intelligence on Think Academy (internal site): https://ibm.biz/IBMThinkAcademy
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Text Comments (70)
Oliver Neuland (12 days ago)
The author states that Design Thinking developed from "Engineering, Architecture and Business". This is plain wrong! Please have a closer look at the word 'Design' in the term and consider some research into the history of methodologies and terms before publishing inaccurate information. The methodology obviously derived from the field of Design and its creative problem solving methods, a user-centered approach, prototyping and visualization practices while often dealing with ill-defined problems or briefings. Just look up what IDEO and Tom Kelley do (or better used to do) for a living.
Tolu Atkinson (21 days ago)
Love it!
Kevin Rhoe (22 days ago)
Isn't this service design?
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Tnv Madhav (3 months ago)
This video is the wow factor for the success
Deon Hanns (3 months ago)
Design Sprint, LeanUX, Design Thinking existed before the production of this video. Why make it sound like IBM invented it? Recognize the inovators in the design space who made all this possible! It's so cheap to slap your name in front of it.
Chris Gamble (1 month ago)
IBM have been a long time creative swiper! Their consultancy division is very well respected at amazingly senior levels as well
AY (4 months ago)
facts about iot https://www.youtube.com/watch?v=g8PH9GisOWI
David Cameron-May (4 months ago)
I smell dead people.
Royston E. Smythe (4 months ago)
Great video! https://www.linkedin.com/feed/update/urn:li:activity:6414275632817061888
Jose Licop (6 months ago)
What differentiates Design Thinking with Lean being both focusing on the customer requirements?
gdatatechnology GDATA (4 months ago)
Chris Wheeldon (6 months ago)
Lean tells you how to refine a concept to a product/service - Design Thinking tells you which concept to refine. Without it, you can spend a lot of time refining something that doesn't meet the customer's needs, which isn't very lean.
vision of motion (8 months ago)
An the same thing at Siemens: https://youtu.be/73ByCc-ougQ
Annie's Tips (8 months ago)
Design Thinking about Business and about life is so freeing, opens up so many possibilities. And then explore and test in baby steps to see what you can create in life!
AnyBody Can Draw Easily (9 months ago)
great piece of work guys
Kidd Swoosh (9 months ago)
Well, I’m sure you guys are glad Ideo is such a great company that they want people to take design thinking and run with it. Just never saw anyone out there own name in front of it like this. Never the less a couple key components are missing. Low fidelity prototyping is key to a successful design thinking approach. If you spend all your time building a prototype just to find out you have to change it completely. That is a failure that can be mitigated by utilizing low fidelity prototyping.
Finka Riz (1 year ago)
omg it helps to give me a solution! I'm fresh graduate graphic designer, and I applied as a graphic designer in huge company. Surprisingly, they have no strong creative designer to manage their design strategy, and as a new employee (idk why they only requirement me! I have no work experience, damn) I got a huge responsibility for whole company. it's a good chance to show my ability, but I got anxiety and I'm freak out. I have no Idea what I have to do, since the owner depends on me. But then I learned about design thinking. It helps me find solutions for company and makes me more confidence. Thanks God.
gindphace (1 year ago)
Is design thinking part of an overall design process, or is it a separate entity, like web design, print design, typeface design etc…?
Ben Kamakorewa (1 month ago)
its a fancy term for "the process of problem solving" - at the end of design thinking you may not have solved anything, but you explored the probabilities of each idea. So yes I believe the traditional graphic designer has always been doing this forever, thus they (Stanford) coined the term "Design Thinking".
Jo Sh (1 year ago)
Wonderfully explained.
Jiwon Kim (1 year ago)
Miss this method! Hard work but fun process
chuskster (1 year ago)
what was before design thinking? what methods did companies used to solve problems?
chuskster (1 year ago)
oh..interesting. Thank you :D
Thais Suzuki (1 year ago)
chuskster companies weren't putting the clients needs and wants in first place, but focusing more in the business and production itself
SoulMotoVlogs (1 year ago)
How to create these type of animation video?? Any software ?? Plz help for finding one , needed for my presentation .
Linda Wagner-Goutier (4 months ago)
Keynote is the most easy I Think.
NoFavours (1 year ago)
wow factor? noone knows what that is. one should avoid wow factors and rather focus on problem solving.
Diana Alvarado Solano (1 year ago)
+vpanwar thanx!!! :)
NoFavours (1 year ago)
Sure there are many such tools.. good to use what fits in one's context. My comment was more about the semantics of design thinking approach
Diana Alvarado Solano (1 year ago)
vpanwar got it! but I think is also important the approach to the problem; e.g., using tools as Pareto's charts... & , of course, having the Voice-of-Client (VOC) as a cluster for the solution implementation...
NoFavours (1 year ago)
Irrespective of Parrot's law, design thinking at its core is about problem solving - in a non conventional way. Whether it is 20 or 50 or 80%, doesn't matter. If you are solving user's problems, using an iterative UCD method, you are doing design thinking.
Diana Alvarado Solano (1 year ago)
I think they called "wow factor" not so-realistic ideas... You must focus on the "easy apples" <- very effective with low resources actions... the 20/100 of the causes of the 80/100 problems that Pareto's law models...
Gian Franco Villalta (1 year ago)
Hello, I would like to create educational videos like this. May I ask what software was used—I currently have adobe after affects and wanted to know if that was a good option for me. Thank you
Daniel Punton (1 year ago)
Looks like adobe captivate
Michael K (1 year ago)
I find it hilarious that the company "Ideo" that spear headed this waffle is now out of the loop. Makes me wonder whats the next TREND to emerge???  IBM may have hundreds of designers but you know what they say about too many cooks in the kitchen.....mmmmmm, but how many of them have vision? I guess we will have to see what comes from this.... If anything!!!
gdatatechnology GDATA (4 months ago)
Kieya Kamau (1 year ago)
Thanks for the info!
Very good material and presentation
AriAxyss (2 years ago)
5:33 literally made me go "Yes" out loud. So true, coined it. Thanks for the video! :)
gdatatechnology GDATA (4 months ago)
Mimi Kazadi (2 years ago)
I'm a just a kid
zzz (2 years ago)
Google call it "design sprint". Nonetheless, it's the same process.
99 CD (1 month ago)
Why I Need Google 9 Independent
Chris Gamble (1 month ago)
Just a re-worked methodology of Design Thinking so it can be packaged, sold and used by consultants?
ATX Fun (2 years ago)
IBM Design is a failed experiment... Show us one good product to come from the studio... Verse, blows! LOL
gdatatechnology GDATA (4 months ago)
Januar Rasyid (1 year ago)
Muhammad Afzal (2 years ago)
Sharah Stewart (2 years ago)
Hello there! Have you heard about - Kasteshas Impressive Logo Skills (google it)? Ive heard some interesting things about it and my brother in law does amazing logo designs and makes pretty good money with it.
Ben Kamakorewa (1 month ago)
Remarkable trolling skills.
Jimmy Chu (2 years ago)
Is there anyone know how to make this film?
Linda Wagner-Goutier (4 months ago)
Keynote can create this as well. Is easier to use I think.
Darin Ji (7 months ago)
Kelvin Charles (11 months ago)
To make them animated it may Adobe after effect but for those cartoon i thought it is AI (Adobe Illustrator)
Luca Raffa (1 year ago)
do you have any link? Thx
Fidel Tshivhasa (2 years ago)
oswaldo glaeser neto (3 years ago)
lega,muito bom
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Daniel Ling (3 years ago)
Like to share this book Complete Design Thinking for Successful Professionals. It has really good and easy step-by-step insights on how to solve problems creatively using proven design thinking tools. Download iTunes eBook here: https://itunes.apple.com/us/book/complete-design-thinking-guide/id1022432207?ls=1&mt=11 Download PDF here: https://payhip.com/b/hM4U Preview Book here: http://www.amazon.com/Complete-Design-Thinking-Successful-Professionals/dp/1514202735/ref=sr_1_2?ie=UTF8&qid=1435903489&sr=8-2&keywords=daniel+ling
Levenshulme (3 years ago)
simi elizabeth easo (3 years ago)
Iliana Guzman (3 years ago)
Great video and animation about Design Thinking at IBM.
Nino Baraka (3 years ago)
Interesting how you call it IBM Design Thinking?? - Openlab Stockholm has been using Design Thinking and Agile together for 3years. 
Ariadna Font Llitjós (3 years ago)
What we call IBM Design Thinking is actually the Hills, Sponsor Users and Playbacks, which IBM's way to try to scale all the best practices from both worlds.
Jaime Lamond (3 years ago)
this animation is awesome.
Adam Kowalski (3 years ago)
where is the normal logical way of thinking
Chris Gamble (1 month ago)
That's included - different/creative problem solving thinking together with normal analytical problem solving thinking

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