One of the most exciting aspects of any book's publication is the design of its cover. Though many voices participate in this creative process, it's the designer's expertise that is most critical in making a compelling, eye-catching, and meaningful visual representation of the author's work to entice readers. In this video, we interviewed a few Random House designers to find out how they approach new projects; the many places where they find inspiration; and hear some fascinating stories behind a few memorable covers...Tune in!
I guess I'm getting old, but I really miss certain design styles from the 50's - 70's. Back then, covers were often illustrations, brilliantly drawn/painted by super talented men and women, which I remember to this day. Now, you see such slickness, perfection, Photoshop is almighty, but it's not my cup of tea. The digital revolution has changed everything, I guess.
Why stop at the book cover though? The inside of the book offers lots of possibilities with visual expression such as typography, colors, alignment, even the paper type and size of the book can bring out the message or the vision of the book into tangible visually interesting results. People do pick up books for the covers at first, but they take them home for mostly what's inside them. Not to undermine the amazing work of those designers, but as an avid reader and a graphic designer I find nothing sadder than a book with a beautifully designed cover but with little to no visual treatment on the inside pages (also poor content but that's the writer's fault)
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Just personally, I strongly prefer the flat, minimalist/icon-based/child fantasy illustration covers to the crowded photoshopped ones or the ones with text over photos. Just my personal two cents.
But thanks for this video!
Every design they showed was great because they all made me curious about what the book was about. They asked more questions than they answered if you get me. The concept seems similar to flag design where you want to have a reason for everything you're putting there, to convey as much meaning with as few components as possible.
I do find it interesting that the author has so little control. Whenever I imagined writing a book, I usually imagined I would have control over the cover, where it was sold and pricing as well.
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Fascinating look at the world of professional designers who, I suppose, are on a payroll and earn a good wage. Not too much for us to learn here, except, if we are artists, that this would be a fun and deeply fascinating place to work. Probably in New York, if that's your thing.
first of all we must have an attractive graphic and content over there, like this
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Obviously "American Grown" by Michelle Obama had a ghost writer, much like the ghosts, or were those garden gnomes, who planted her garden with already fully grown vegetables. Was this sold under FICTION?
The more I learn, the more I realize how little I know about the book business. This video shows how I got jobbed by the first company who made my book and what a cheap design they did. Thank you for sharing how the real pros work.
well hay shootng stars id love someone to pick up my advertising/marketing film and publishing tab. i have been trying to collect my royalties for two yearsnow but ican only write a hundred and seventy pages every three days. well hay shooting stars if you can help with sponsorship or my publishing media marketing aand advertisements just call us.
Marin Community Foundation and Asian Americans/Pacific Islanders in Philanthropy.
Overall, US-born Muslims make up the largest percentage at 34% of all Muslims in the Bay Area, followed by 14% born in Pakistan, 11% in Afghanistan, 10% in India, 3% in Egypt and 2% each in Iran, Jordan, Palestine and Yemen.
Silicon Valley Pakistani-American by the Numbers:
There are 35,000 Pakistani-born Muslims in San Francisco Bay Area, or 14% of the 250,000 Muslims who call the Bay Area home, according to the study. Bay Area Muslim community constitutes 3.5 percent of the area’s total population and is one of the highest concentrations of Muslims in the country.
As of 2013, South Asian Muslims, including Pakistanis, have the highest income levels, with nearly half (49%) of them having a household income above $100,000. In comparison, those groups with the lowest proportion of household incomes above $100,000 were Hispanic Muslims (15%), Afghans (10%), and African American Muslims (10%).
The Bay Area Muslim community is very diverse in terms of race and ethnicity:
South Asians (30%)
African Americans (9%)
Asian/Pacific Islanders (7%)
Based on the survey findings, the majority of Muslims live in the following three counties:
and Contra Costa (12%)
Thousands of Pakistan-born techies are working at Apple, Cisco, Google, Intel, Oracle and hundreds of other high-tech companies from small start-ups to large Fortune 500 corporations. Pakistani-Americans are contributing to what Erik Brynjolfsson and Andrew McAfee describe as "The Second Machine Age" in a recent book with the same title.