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How product design can change the world | Christiaan Maats | TEDxUniversityofGroningen

1295 ratings | 59638 views
Christiaan Maats is a designer and entrepreneur who challenges the way we look at product design. Going beyond form and function he shows us how products carry deeper layers of meaning and how those layers can connect us to a bigger reality. In this Talk, Christiaan Maats explains how meaningful products can embody the change we want to see in the world and sheds light on his own vision of a circular society that integrates industrial society with its natural roots. Christiaan Maats was born and raised in Groningen, though he studied Industrial Design Engineering at Technical University in Delft. His keen interest in the psychology behind product- and brand experience took him to Sydney, Australia where he conducted a case study titled “Storytelling through Product Design”. Good product design is good storytelling, according to Christiaan. His creation of the world’s first biodegradable shoes that bloom is a perfect example of his philosophy. Christiaan considers himself a practical idealist. He is driven by his passion for innovation and creating products and brands that inspire a better future by making you smile, think and wonder. His refreshing ideas on sustainable innovation disrupt the status quo. Christiaan's diverse background and enthusiasm are great ingredients for an inspiring TEDx Talk that focuses on the society of the future and how to get there. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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Text Comments (25)
Toe Jib (6 days ago)
I might go back to school purely because of elon musk and the future of engineering, this is what will get us to the stars
Benjamin Redford (4 months ago)
So good! Love this sort of passion for our fair profession!
Fernando Martinez (4 months ago)
Papanek would be proud
Verna Juliette Tiro (4 months ago)
More ideas like this ❤. Really nice ☺
Jason N. (5 months ago)
Message is lost in the smacking
Andrew Risto (9 months ago)
Shark tank would tear him a new one lol
Yoav Shati (1 year ago)
I thought about the axes in a different way The first axe is normal, it is simple but not to simple, and it's cheap The second axe is made from better steel and has a better handle The third axe is heavy and unrealistic, it is hard to actually use it, and its best use is decoration The people I paired with the axes are then different to the ones in the talk I paired the first axe with the armored guy, he looks like a worrior from medival times who would only have the simple and efficient axe The modern guy with the axe would probably have a better axe so he gets the second one The last one would buy a good looking axe that might not be good as a tool, but it's fine because it isn't meant to be
vikki luo (8 months ago)
lmao, coming off the fact that the second ax looks like a better quality. That pattern on the blade looked like Damascus steel so much I was like really thrown off. (btw damascus steel is the thing that they allegedly based valyrian steel off in Game of Thrones, so you get a sense of how sharp and durable that thing could be)
Yoav Shati (1 year ago)
Also, the four way venn diagram is wrong
Jane Jane (1 year ago)
Love this <3
Gembong Baskoro (1 year ago)
design have to be respect to the environment...
Robert Ostman (1 year ago)
hey there I have been uploading a video tutorial for those who want to use /learn rhino, it's in my channel check it out! be aware that the interface is in english mode but I am speaking/explaining in spanish... so, it's something to consider
Copainization (1 year ago)
Too much mouth smacking and self importance.
more..................design site at www.designfraek.com
Razmat Casanovas (1 year ago)
too much mouth smacking! couldn't focus...
Sumaya (1 year ago)
i'm so proud to say that this is the field I want to major in the future :)
Cari (6 months ago)
What field did you went into?
Yozora Yamikoe (8 months ago)
by field you mean product design? Have you done it already and are you satisfied with it if your goals are in line with this video?
zahabia saify (1 year ago)
hi Tyler Malcolm, i m also choosing this field in the future, with the same university Carleton University in ottawa can u guide me please?
Sidharth Sarangi (1 year ago)
I am going to do the same as well
Tyler Worden (1 year ago)
Sumaya ditto! going to Carleton University in ottawa this September
Tubular Topher (1 year ago)
This needs more views. Thank you for sharing.
Riddhibrata Samanta (2 years ago)
Really impressive & it is really a bigger reality to connect with. Please share other insights of product designs too. & Thank you.. :-)
N. Sharabi (2 years ago)
Nice ad for expensive shoes.

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