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The first secret of great design | Tony Fadell

14098 ratings | 852988 views
As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/talks/tony_fadell_the_first_secret_of_design_is_noticing Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector
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Text Comments (445)
JAN (6 days ago)
great talk
It's Happening Vlog (7 days ago)
Programming a non-smart thermostat is worse than paying taxes.
Natalie _Creates (12 days ago)
Boy it’s so hard! Trying to get that sticker off that dam apple!
Fahad Manzoor (15 days ago)
Shining Eyes
liddle deah (16 days ago)
Hit u up a major edit /comment
liddle deah (16 days ago)
I want to hook up a badashh Comment or three
liddle deah (16 days ago)
F man I bearly even know let alone don't care bout pickers cuming to my shhh to spy
liddle deah (16 days ago)
I'm thinking of a free range design multifunction,multichoice "tab"operations post feature🦍🎃
Suguna R (16 days ago)
Dranco Savale (18 days ago)
This guy talks about problems and then about apple stickers. Maybe this guy isn't looking broad enough...
p (21 days ago)
@15:40 that guy in the middle having a good sleep. Nice
Krupali Desai (23 days ago)
All events are so fun because people from far get together to help work on something people would need.. its an amazing talk though, I loved
ThatEditingBaka (24 days ago)
3 years later and I'm still waiting for edible stickers on food...
onee (30 days ago)
That sticker wasn't there for you to easily check in and out. It is used to promote the company that made these apples. That is why Chiquita banana is so well known. Thanks to those stickers and their ads. It's probably only used in the US to check out. Because where I live the cashier weighs your fruit before it has a price.
kledder (25 days ago)
Same here.
Meet Shah (1 month ago)
What's his name?
Linda Hsu (1 month ago)
The stickers should be eatable~~
Avanish Shivpure (1 month ago)
1.Look broader 2.Look closer(tiny details) 3.Think young(curious questions)
Abraham Wondafrash (1 month ago)
Habituation is a great but dangerous thing!
Un Disclosed (1 month ago)
sontebaro ashemelekete (1 month ago)
stickers on fruits are actually edible incase you didnt know
instant lunch (1 month ago)
Wow. Very interesting. Thanks
Giovane Alucard (1 month ago)
And them, Apple died with it's creators.
K R E T H (1 month ago)
What I she talking about? There is no better feeling than removing the sticker before you eat an apple
AJ R. (2 months ago)
Solve a simple problem in exchange of consumers money, wow
Anhad Singha (2 months ago)
If charging for mobile products isn't required in future then the information of battery back up should be accurate and not say 'upto', this is one thing that must professionals want to avoid. They want accurate details on what they expect out of the product. I'm a righty and don't like the volume control on my iphone 5s. I feel that products sold in India should have the volume control on the right side because of neurological reasons. I don't dig the mic and speaker design and cable design either. Most importantly, I need ios 7 instead of ios 10
Kay Kay (2 months ago)
Those fruit stickers are actually edible.
Tim Titus (2 months ago)
@4:20, I like to visitedededed my friends too
Jmax (3 months ago)
this guy solve problems ! even if there is no problems :DDDDDDD
Product Design Online (3 months ago)
Just think about this for a second... how many stickers could the audience be peeling off Apples while watching this video?
Josh Brown (3 months ago)
Grow your own fruit?
Anthony Brobston (3 months ago)
First off, good talk. I most definitely agree with the 3rd point. On a side note, does this guy remind anyone else of the actor Paul Scheer (Andre) from the TV show The League?
Simiella (3 months ago)
When you get two stickers on the same apple
Houses&Design (3 months ago)
Henry Hoisington (3 months ago)
nothing interesting...bye
Sara Grimaldi (3 months ago)
HAHAHAHAHAHA now Apple invented the "charged item once you open it. It is true when they say that these cultists fanboy stay fanboy, no matter what. One thing is to talk about design, and make good points, another is to go the extra mile and say that you solved a problem, that affect only people with serious anxiety about waiting to charge a product :) The problem is that there are people that can't wait to charge some overpriced stuff they just bought, and it goes side by side with having problems with a sticker, and don't think that maybe you want to wash the fruit :)
Curtis Menzies (3 months ago)
What's this dudes beef with stickers?
Pham Khoa (4 months ago)
I've been thinking about why I am way more stupid as I grow up. I viewed the world was super-duper different when I was a child and I feel like all of my potentials is gone now. Thanks for giving the answer.
HotelPapa100 (4 months ago)
Batteries back then were NiCads By the time they arrived at the customer they'd be discharged. With Lithium today pre-charging is a natural. Now I'd like an additional charging mode: Plugged in, or preparing to go off-grid. Because keeping a Li-battery fully charged kills it.
Zane A (4 months ago)
9:14 is that Jim Hackett? Ford's CEO??
Yellow Dough (4 months ago)
"habituation" - curse or a blessing? - have young minds on your team! decent talk.
ursu silviu (4 months ago)
design secret here https://bit.ly/2KG8Y5M
Jkimdesignstudio (4 months ago)
Hey everyone, I just started a Patreon page where I'll teaching about Product Design. https://www.patreon.com/jkimdesign
Mayku (4 months ago)
This is awesome. Love the process of seeing a problem, getting an idea to fix it and working hard to make it real. So rewarding.
Robert Rivera (4 months ago)
Great talk. I have to apply the 80/20 rule to his speech. 80% is accurate, and aligns with Alibaba Jack Ma. He dismisses anything older than young which is very narrowed mindset. So he started building something good with his hands, and destroyed the speech with his feet. Mr. Fadell seems to be habituated on age, which opposes all the points of his talk.
World Goldman (5 months ago)
I got to make up an item for school and don't got any ideas. Help! Sorry for asking this here but does anybody know an imaginative item that is of great utility for an architecture student on (sign) excursion. Name the purpose (s) of the item and draw its use in its usage situations.
Love your channel. Easy and simple Rangoli art
Kw Lee (6 months ago)
Hey guys What was he trying to say at 2:16?? He’s saying like “You stared to just ??? Peeling the label off” What is ???
SunshineCloudyMusic (6 months ago)
Oh wow!! I have ideas!!
Ali Beran Düz (6 months ago)
Mike Kenneally (6 months ago)
putting stickers on apples is ridiculous what about the glue in the sticker not good
Edvin Joseph (7 months ago)
Instead of stickers, use edible ink.
CHRAIBI Mohammed Yassine (7 months ago)
Stop tracking me
MANGESH NIKAM (7 months ago)
great..# inspirational speech... tnx...
Pankaj Verma (7 months ago)
Ana Mae (7 months ago)
I like the stickers on them apples and peaches coz it reminds me to wash the fruit before I take a bite..
pyroghost11 (8 months ago)
such a great speaker!
Butch Seeger (8 months ago)
This idiot was triggered by a small sticker on fruit that's easily bit off discarded and forgotten = big thumbs down , he's a clown trying to be someone
gadgetboy001 (8 months ago)
I love design, but this guy is unbearably American so I can't watch this crap for more than 1 minute
He can tell his KID, Tie a Rope and Pull inside your room with a bell. Whenever some one pulls the mail box, the bell rings. PROBLEM SOLVED!
ajay krishna (8 months ago)
such a small thing is your problem you can cut it of k
ajay krishna (8 months ago)
nice and good k
royalninja (8 months ago)
lol the sticker on fruit is edible, you don't have to do that dig n flick
Wemdiculous (9 months ago)
can someone change the keys on my keyboard to hexagons instead of rectangles?
WallMatt (9 months ago)
Pranay Tony (9 months ago)
Great Happy Inspiring Session! Thanks!☺️👍
Krish Mandal (9 months ago)
Stopped. 10:45 of my life wasted on this talk. Where's the secret of great design?
Agama Aaron (9 months ago)
I think your speech are pretty good, thanks!
Trenasist (10 months ago)
Amazing talk, I especially love the point about having a child like mind in order to create and solve problems better. I've always wondered why i've got a non-conforming mind. I'm often bouncing outside old routines all others would be in, finding ways more efficient, even when I was in the Army. The ideas helped my peers but not always my hierarchy, as most were old school and stubborn. But turns out no one likes change until they're child minded also. The sticker is an interesting one, so many ways to identify an apple. But you can't go too nuts, trying to modify it, cause customers still want to buy a normal APPLE. To marking the skin, to sticking the labels on the stalk. I could even think of putting the barcode on the batch of apples, where the apple came from, and then have a machine flash a batch number on the skin where it only pigments it, and then the register can scan that number. Totally edible, but less simple
David S. (10 months ago)
The comments on this video make me feel smart.
Ruben Campos (10 months ago)
a little hard to do when your boss goes "im going to need that design comp in about an hour" lmao
Kay Sandoval (10 months ago)
I currently work in produce at a grocery store and am studying UX Design on my days off. This video really resonated with me.
Jayant Dhote (10 months ago)
awesome vision
Key Medium (10 months ago)
The fruit sticker analogy is great to describe the subconscious and our habits.
Bursadesain.com (10 months ago)
nice content, thank you
TokyoXtreme (10 months ago)
You need to wash the apple anyway though.
Hail kspeeder (3 months ago)
John Zuo i'd feel uneasy if i don't wash the apple no matter how ready to eat it is
Hao Li (7 months ago)
Not really in NZ
John Zuo (8 months ago)
Actually in Australia most supermarket you can buy and eat it directly
Beatriz Rodriguez (10 months ago)
I'm a designer, much like Mary there. Can't sell squat. Even had the uspto deny a patent because I didn't define myself as small entity instead of my actual status which is micro entity. I sent them all of the documentation. I've discovered that one of the ways to actually change perspective in design is to literally be broke. Kind of stuck in an area, solving basic survival problems, and the resulting mental energy and flat out boredom, you start to notice what people aren't doing, in a big way. You can't afford a product, so you start curiously looking for better ones, whats out there, what would be better with less income, and you start improving it, automatically. I pay 10 bucks a month for internet, its well worth it, and it has slowly been turning me into a design genius.
Bursadesain.com (10 months ago)
good content, thanks
Bursadesain.com (11 months ago)
great video, thank you
Ahmed Abdullah (11 months ago)
what a words !!! look broader ! look closer ! think younger ! Nice talk
Jonathan M (11 months ago)
How will a set of screws inside a packaging lead to increased sale? I get his point of practical inventions but I doubt people look inside the package to see what kind of screws there is before they buy the product. Except if they first buy the product, find out it lacks practical screws in case they want to buy more of the same product. Then they risk to lose the upselling on that product on this specific customer. But then they have to outweigh the cost of designing and produce these new screws against the lost revenue on only the specific customers that are potential upselling for more of the same product. And therefor it might be a risk that its not worth it.
Danny ray (11 months ago)
I wanted to watch this video. I really really did, But it just takes forever for them to get to the point in these Ted videos.
kho christine (11 months ago)
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Bursadesain.com (11 months ago)
nice content, Thanks!
Michał Włodarski (11 months ago)
No stickers on fruits in my country.
hard core (11 months ago)
I was thinking wash before eating
Victor QuyUy (1 year ago)
I'm in tear As an aim-to-be product designer, this is the best speech I've ever listened to. I'm now more confident than ever that product design is my path, to make the world better. Thank you so much Mr. Tony Fadell
Ludilan Marzano (1 year ago)
Melony Vance (1 year ago)
This is great! Check me out!
Sophia Mitchell (1 year ago)
Love your work :) check out Room 2!!
EITFM (1 year ago)
Tony is a really bright and charismatic guy.
Katherine (1 year ago)
Hey, would anyone potentially have time to answer a short questionnaire on sustainability to validate a uni project? :) Thank you so much! https://docs.google.com/forms/d/e/1FAIpQLScyGpv5RsHCG6IIxDZrX4nflmqnvbmiw7IgsKnb_UbUTVUD8g/viewform#responses
James Mead (1 year ago)
I recommend watching this at 1.25 speed.
Sumeet Soni (1 month ago)
MSL5 (9 months ago)
James Mead I advise 2.0
Shachar Har-Shuv (1 year ago)
listening to this dude fascinated, than finding out he's from apple - closing video. XD
Ted Fitzpatrick (1 year ago)
also, Fruit can be stamped multiple times
Ted Fitzpatrick (1 year ago)
Use condensed BlackBerry plus beet juices as an Stamp ink
yash verma (1 year ago)
hey guys I found a really interesting infographic blog on secrets to a good design : http://www.studiofifi.com/blog/
Strong as Tower (1 year ago)
12 min and nothing interesting...bye.
Jarred Mercuri (1 year ago)
Where can I contact you it’s important. Very.
Joanne Amarisa (1 year ago)
A lot of what he said was admirable but with all due respect, it's guys like these that make the world a lazier place.
TheStagingGuru (1 year ago)
Edible ink / washable barcode stamped right onto the fruit. Easy and more eco friendly 🙂🍎

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