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UX Design Basics: Mental Models

511 ratings | 26685 views
In this video, Jamal Nichols explains Mental Models, a core concept in User Centered Design. Purchase the full course at https://www.creativelive.com/courses/interaction-design-jamal-nichols Keywords: Human Centered Design, Interaction Design, UX Design
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Text Comments (24)
TyrantTitan (17 days ago)
good presentation, just get rid of your "uh's"
Jamal Nichols (11 days ago)
Thanks for the feedback! Perhaps you can link me to some videos you've made so I can take notes on how you do it in your presentations?
Ben Tristem (22 days ago)
Great job, you deserve more subscribers
Jamal Nichols (11 days ago)
Thank you! Are you the Ben Tristem that creates courses on Udemy? Love your work!
rayhan mahmud (3 months ago)
Really great explanation.
Great explanation about Mental Models and about designers need to code, I´m very much agree with you. In my work the design leader thinks we don´t need to "distract" with things doesn´t concern to us :(, but I´m not agree.
Maria Rus (3 months ago)
it's an awesome explanation of Mental Models. The only thing I did not agree with is that you NEED to code, if we can empathise and understand our users without doing the actual job they do...that means we CAN empathise with our developers and understand how to work collaboratively in an efficient way and without making the dev's life hard.
Cc 5 (1 month ago)
Not true.He is right cos that way you can have much better understanding and have bigger paycheck and chances on the market
Muhammad Maavia (3 months ago)
Thank you sir :)
Aktion123 (4 months ago)
“Mental models” is just a glamorized name for “beliefs.”
Jamal Nichols (11 days ago)
You're not wrong, but sometimes it makes sense to verbalize a concept in a new way that contains only that meaning. For example "Service Design" is just a glamorized name for "User Experience", but it really helps to explain the concept of designing across different touchpoints with a new term that has ONLY that meaning.
Sean Stewart (5 months ago)
I'm a product manager and our designers kept saying "mental models" 1000 times - I had to look it up. This was a fantastic video for learning. Thank you, Jamal!
Kristin Currier Ludlow (1 month ago)
Product managers or owners are not designers and we don't expect them to be. We want them to be able to give us smart business requirements and let us do the designing. Their feedback should be lucid and user-focused. If they were designers, that could be problematic since you might have a PM who wants to micro-manage how you design. That's not why we are here.
Kristin Currier Ludlow (1 month ago)
On behalf of designers everywhere, thank you for having the humbleness to look it up.
shekhar gupta (4 months ago)
How do you tackle the problem of managing designers without any design background yourself ?
Benjamin Weichert (6 months ago)
One of the best explanations of mental models! Well done Jamal!
Santa Cruz Studios LLC. (8 months ago)
Awesome presentation Jamal, thank you so much for sharing your ideas here.
Bruce Esrig (9 months ago)
To come up with viable designs to replace an existing design, you have to do enough thinking to figure out what is essential about the existing design. If you're putting your reputation on the line, you probably want to do enough user research to determine whether your beliefs about what is essential are correct. The on-the-floor control eliminated position as a cue without introducing a replacement cue. Once this defect is exposed (which is likely to happen during testing), IF (big if) you can analyze the defect and figure out what's essential about it, you can compensate for the defect. So ask yourself: is there a replacement cue in the replacement design that is superior to the cue in the on-the-floor design? How can a vehicle operator tell what gear the car is in? More generally, what is better about the replacement experience compared with the on-the-floor design? What prevents the failure reported in the real-life tests?
samah Laaroussi (11 months ago)
Very convenient and the concept is concrete! I'd say that I am lucky to watch this video. I do realise the mental model existence now! Thank you Jamal.N its crucial work
Leaf Dragon (11 months ago)
Great explanation
Apurv A (1 year ago)
well met and well explained
gidkideon (1 year ago)
For the gearshift example, I would add that since the nob/dial selector was so different in both placement and how you interact with it from a traditional shifter that it forced the user to pay more attention to since it DIDn't fit their previous mental model. So fewer people probably left their car in drive because they didn't assume it was. This way of interacting also means they probably, at least the first 20 times or so, actively looked at the selector to see it in park or neutral. So to me that's why it's better than the faulty gear selector that seemed more like a traditional gear shift. It's also a good example of how, unlike with aesthetics, you want to break with mental models if you're going to change things that effect safety as that is the time you really want people to have to slow down and think about things right?
vinoth vinoth (1 year ago)
Very well explained about mental model. Thanks for the wonderful explanation!👍
Ludwig Schmidt (1 year ago)
i really enjoyed this video and would love to see the next parts of the course! ;)

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