Check out our Google Display Network tutorial updated for 2018. We cover how to set-up Google AdWords display advertising campaigns on the Google Display Network (GDN). Discover how Google Display Ads can work for you with the different targeting available through Google AdWords. You might need some help with Google Display targeting so we have some more tutorials and how-to videos to help you out. The Google Display Network can be complicated and setting up Display Ads through Google AdWords can be too, but Surfside PPC makes it easy for you.
Why did you not use Affinity Audiences? I have found that affinity audiences are far too broad for my liking on the Google Display Network. I prefer to use my own Remarketing audiences, Similar audiences, or In-Market Audiences.
Related Video Tutorials:
Google Display Ads Tutorials Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y4GSNaqu0dWM1u6lWfN9Lsa
Google Display Planner Tutorial: https://www.youtube.com/watch?v=Hm-CkWkC2SU&t=1s
Google Display Network Ad Types: https://www.youtube.com/watch?v=GuHu5EREKGI&feature=youtu.be
Google Display Network Remarketing Tutorial: https://www.youtube.com/watch?v=tYvIFlGHUfc&t=25s
Gmail Ads Tutorial: https://www.youtube.com/watch?v=LIFfyttNxS0&feature=youtu.be
We first start by going through our campaign and the importance of setting up Goals in Google Analytics and Google AdWords. You can import Google Analytics Goals into Google AdWords as conversions so you can optimize for your Key Performance Indicators. In this video, we will be using Google display advertising to drive traffic to our free eBook so we can grow our email list. In exchange for your name and email, we will send you our free eBook and subscribe you to our newsletter. When you fill out the form, you will go to our Thank You page or in this case our Confirm page, which we have set-up as a destination Goal in Google Analytics.
We get started by running a Standard Display campaign and going through some of your different targeting options including intent audiences, remarketing audiences, In-Market audiences, Affinity Audiences, Placements, and Keywords. We will create a campaign with the different types of targeting options available. You will have to set your location targeting, language targeting, bids, budgets, ad schedule, frequency capping, ad rotation settings, start dates, end dates, and more for your campaign. You can also adjust your Google Display Advertising campaigns for mobile, desktop, or tablet devices. You can even create mobile-specific campaigns. After you have your campaign settings good to go, you need to set-up the targeting you want to choose.
There are a ton of different targeting options on the Google Display Network. You can target Interest Audiences, Intent Audiences, Keywords, Placements, Websites, Mobile Apps, Videos, YouTube Video channels, and more. There is no limit to what you can target your ads to on the Display Network. At the end of the day though, you want to make sure you are targeting audiences that will convert and drive leads, sales, and revenue to your business. You can also use Google Display Advertising to target your Remarketing audiences, customer match lists, YouTube viewers, App users, and create custom combinations of people.
We like to layer some of the demographics available on the Display Network with our other targeting. Since you can target age groups 18-24, 25-34, 35-44, 45-54, 55-64, 65+, you can reach the age groups that are most impactful for your business. You can target male and female genders. You can target based on household income, so if you only want to reach the top 10% of U.S. households based on Yearly earnings, you can narrow it down to those people. You can also target parents or non-parents depending on the products and services you are advertising.
Once you are done with targeting, you need to select your Google Display Ads next. You have a choice between Responsive ads that will adjust sizes based on the ad unit it is filling on the Google Display Network. We love responsive ads because you just upload a 1200x1200 and a 1200x628 along with several logos. In addition, you will need to add a final URL, short headline, long headline, and description. The other banner ads we like to upload are sized 300x250, 160x600, 728x90, 468x60, 300x50, 320x50, and 300x600. We go through all of the different ad sizes in the video so you can upload the right ads.
The best Google Display Advertising strategies I can give you is to measure all of your conversion data, create multiple responsive and banner ads, test different targeting types, track everything, and closely match your targeting to you Google Display ads to your landing pages so you can achieve optimal results from display ppc advertising with Google AdWords.