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Brand Storytelling พลังเรื่องเล่า ส่งแบรนด์ให้ดังได้ดั่งใจ
 
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“Brand Storytelling” คือการสร้างเรื่องราวให้กับแบรนด์ ทำให้แบรนด์ของคุณแตกต่างจากคู่แข่งอย่างมีคุณค่า มาดูกันซิว่าพลังเรื่องเล่าจะส่งแบรนด์ให้ดังได้ดั่งใจได้อย่างไร? และอะไรคือ การหาเรื่อง สร้างเรื่อง และเล่าเรื่อง พร้อมทั้งกรณีศึกษาน่าสนใจที่ประสบความสำเร็จจากการใช้ Brand Storytelling -------------------------------------------------------------------------------- หมายเหตุ: งานศึกษาชิ้นนี้จัดทำโดยนักศึกษาปริญญาโท สาขาการตลาด วิทยาลัยการจัดการ มหาวิทยาลัยมหิดล เผยแพร่ครั้งแรกในงาน Marketing Conference ครั้งที่ 16 เมื่อวันที่ 9 กันยายน 2557 สำหรับคลิปวิดีโอนี้เป็นบรรยากาศจากงาน CMMU Showcase เมื่อวันที่ 21 กันยายน 2557 ซึ่งเป็นการเผยแพร่ครั้งที่ 2 ท่านสามารถดาวน์โหลดเอกสารประกอบได้ที่ http://inside.cm.mahidol.ac.th/mkt หรือ http://inside.cm.mahidol.ac.th/mkt/attachments/587_MK15C%20Storytelling.pdf
Views: 3236 CMMU Channel
Content & Brand Storytelling, Part 2
 
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Independent Marketing Consultant Miguel Bernas Bernas of Timber Wolf Media discusses a different approach to Marketing in the age of Digital Media. Miguel discusses the benefits of branded content, content marketing and why brands should behave like publishers in a series of talks throughout 2018: SMF 2018, 24-25 July, Singapore https://saceos.org.sg/article%2FDinwB Video Marketing Conference, 30-31 July, Singapore https://www.conferences.com.sg/events/vp5-sg-video-marketing-content/ National Marketing Conference, 9-10 August, Manila, Philippines https://gallery.mailchimp.com/afcfa5bc6573621306a4a89aa/files/c42e4d9b-24f9-4a92-a91e-5cee8849b5fc/Delegates_Registration_Form.pdf Social Selling 2018, 14 September, Singapore https://www.eventbrite.sg/e/social-selling-2018-tickets-46398084921
Views: 103 Miguel Bernas
The Problem of Branding—Differentiate or Die
 
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What is branding? What is the art of differentiation? How can you apply what branding expert David Brier has learned to the design work that you do? Is it enough to just meet your client's expectations? Hear from author David Brier as he shares insights on creating and telling stories that impact people. Award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) https://amzn.to/2r7MWfD 📌Rising Above The Noise https://www.risingabovethenoise.com @DavidBrier (Twitter/IG) YouTube channel: https://www.youtube.com/user/headmusik 53:20 dichotomies and expectations 56:20 I’m a solopreneur or branding shop of 1 to 5 people. What can I do? For the client, list what’s expected of us. Then list what will amplify us. This is the Futur of Education— Disrupting the design education paradigm. Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/uKcJ3N Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — OUR AFFILIATE LINKS Skillshare: https://goo.gl/YCo2uT Amazon: http://a.co/7abg3DD Creative Market: https://goo.gl/g4jlTE — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Credits: Executive Producer– Chris Do Host– Chris Do Cinematography– Aaron Szekely, Mark Contreras Editor– Erica Pead Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Melissa Katherine Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne
Views: 20676 The Futur
Storytelling: What Works on YouTube
 
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http://services.google.com/fh/files/blogs/youtubeplaybookforbrandsagencies.pdf Brand storytelling on YouTube is about finding stories, fans and an ownable space. Here Derek Scobie explain how to do all three.
Views: 207 Ogilvy UK
Content & Brand Storytelling, Part 1
 
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Independent Marketing Consultant Miguel Bernas Bernas of Timber Wolf Media discusses the different approach to Marketing in the age of Digital Media. Miguel discusses the benefits of branded content, content marketing and why brands should behave like publishers in a series of talks throughout 2018: ASEAN CMO Experience, 16-17 July, Kuala Lumpur, Malaysia https://managementevents.com/conferences/asean-cmo-symposium-kuala-lumpur-2018/ SMF 2018, 24-25 July, Singapore https://saceos.org.sg/article%2FDinwB Video Marketing Conference, 30-31 July, Singapore https://www.conferences.com.sg/events/vp5-sg-video-marketing-content/ National Marketing Conference, 9-10 August, Manila, Philippines https://gallery.mailchimp.com/afcfa5bc6573621306a4a89aa/files/c42e4d9b-24f9-4a92-a91e-5cee8849b5fc/Delegates_Registration_Form.pdf Social Selling 2018, 14 September, Singapore https://www.eventbrite.sg/e/social-selling-2018-tickets-46398084921
Views: 94 Miguel Bernas
Learn English Through Story - The Stranger by Norman Whitney
 
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Learn English Through Story - The Stranger by Norman Whitney Learn English Through Story - The Stranger by Norman Whitney Story name: The Stranger Author: Norman Whitney Level: Elementary There turned into a little village Woodend without any hotel or save. The villagers had most effective the church and lived their satisfied existence. There wasn’t tons work for younger people, so they all had to go away the village and discovered paintings within the nearest town. One day the stranger arrived in Woodend. He become very type, well mannered and handsome, so humans gave him a room for a while. For the following couple of days the stranger studied the village. He became everywhere except the church and disappeared. When he came back, he offered a house and opened the store where villagers ought to sell their handmade or their food. People had been thrilled the brand new resident in their village, they earned a variety of money and had a whole lot of tourists. But a salesgirl had suspicion as for her boss… Thank you for looking the video "Learn English Through Stories - The Stranger via Norman Whitney" with English Story channel. Like, share it and consider to subscribe to our channel to get extra involved movies. Thank you very much! SUBSCRIBE HERE : Subscribe & More Videos: https://goo.gl/KBnh4j Thank for watching, Please Like Share And SUBSCRIBE!!! #storybooksinenglish, #researchenglishwithmemories
Views: 1865394 Eden Buttenshaw
Arnie the Doughnut read by Chris O'Dowd
 
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Arnie the Doughnut is written and illustrated by Laurie Keller and read by Chris O'Dowd. At first glance, Arnie looks like an average doughnut - round, cakey, iced and sprinkled, with a hole in the middle. He was made by one of the best bakeries in town, and admittedly his sprinkles are candy-colored. Still, a doughnut is just a doughnut, right? WRONG! Not if Arnie has anything to say about it. And, for a doughnut, he sure seems to have an awful lot to say. Can Arnie change the fate of all doughnuts - or at least have a hand in his own future? View the activity guide here: http://bit.ly/ArnietheDoughnut Watch all of our videos at http://www.storylineonline.net/.
Views: 1523782 StorylineOnline
Storytelling: Unruly's Phil Townend on Trends in Branded Content
 
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http://www.iabuk.net/sites/default/files/Unruly.pdf Storytelling can be driven by emotional or cultural triggers. Phil Townend explains how Unruly unveils trends in content sharing to help brands create branded content stories that will be passed along.
Views: 247 Ogilvy UK
What is Your Signature Story? - David Aaker
 
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Extensive research shows that stories communicate many times more effectively than facts. Professor Emeritus David Aaker's talk tells how the power of stories can be used strategically as well as tactically. A signature story is an intriguing, authentic, involving story with a strategic message that enhances the brand, the customer relationship, the organization, and/or the business strategy. It can become an asset that serves an organization internally and externally. You too should have a set of signature stories. David Aaker, the Vice-Chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, is the winner of four career awards for contributions to the practice and science of marketing, the most recent being named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 17 books that have sold well over one million copies and include Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored), Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, and his latest book Aaker on Branding. Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. A columnist for AMA's Marketing News, he regularly blogs at davidaaker.com and LinkedIn.
Own Your Story: Your DIY Guide to Craft And Tell Compelling Brand Stories That Sell
 
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Customers and clients use the DIY Story Cycle workbook to clarify their brand story to separate themselves from their competition and connect on a more human level with their customers and audiences to move them to action. It’s an interactive PDF written by Park Howell that enables you to capture all of your thoughts and story within the workbook and save it and revise your story as your business flourishes. Get your online interactive workbook on my website: http://businessofstory.com/business-story-brand-workbook In your interactive workbook, you’ll work through the steps to uncover your brand story: Chapter 1: Claim your #1 position in the market: What do you do better than anyone else? Chapter 2: Learn how to tell your story in terms that directly connect with your market. Chapter 3: Define your narrative goals to move your revenue and growth needles. Chapter 4: Unveil your unique value proposition to make your offer urgent. Chapter 5: Step through and outline your story SWOT analysis. Chapter 6: Humanize your offering by getting absolutely clear on your emotional promise. Chapter 7: Map your audiences so you know what story to tell them when and where. Chapter 8: Learn how to celebrate customer milestones to keep them on your brand journey? Chapter 9: Step beyond making money and learn how to truly empower your customers. Chapter 10: How to create happy customers, repeat business and word of mouth marketing. Who is How To Craft and Tell Brand Stories That Sell for? ** Founders/CEOs ** B2B & B2C Marketers ** Marketing & Sales Directors ** Leaders and Communicators in Professional Services Firms ** Solopreneurs, Entrepreneurs and Start-ups ** Small & Mid-Sized Businesses ** In-house Marketing Executives ** Ad Agency Executives ** Leadership Coaches ** How do I use the brand workbook? How you ultimately use this DIY workbook and the value it brings to your brand is all about the effort you put in and the discipline you apply to having a well defined and powerful brand story strategy. Once you’re finished your workbook, you can do what a lot of people do, and sign-up for a story session to help you finalize your brand story. Learn more at https://businessofstory.com/
Jennifer Aaker: Harnessing the Power of Stories
 
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When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share a story, people are often more likely to be persuaded. And when data and story are used together, audiences are moved both intellectually and emotionally. When telling a story, you take the listener on a journey, moving them from one perspective to another. A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research spans time, money and happiness. She co-authored the award-winning book, "The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact." A recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, and George Robbins Best Teacher Award, she teaches courses like Social Brands, Designing Happiness, and How to Tell a Story. Aaker received her PhD in Marketing, PhD Minor in Psychology, from the Stanford Graduate School of Business. She earned her BA in Psychology from the University of California, Berkeley. Read the discussion guide and find other resources at Stanford's Clayman Institute for Gender Research: http://gender.stanford.edu/harnessing-power-story Learn more about Jennifer Aaker: http://www.gsb.stanford.edu/users/jaaker
What Is Your Brand and Story?
 
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There is a distinction between your #brand and #story. Understanding your brand and the power of #storytelling. http://www.katiekazoo.com/pdf/KK_FiveEssentialElements.pdf
Content & Brand Storytelling, Part 3
 
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Independent Marketing Consultant Miguel Bernas Bernas of Timber Wolf Media discusses a different approach to Marketing in the age of Digital Media. Miguel discusses the benefits of branded content, content marketing and why brands should behave like publishers in a series of talks throughout 2018: National Marketing Conference, 9-10 August, Manila, Philippines https://gallery.mailchimp.com/afcfa5bc6573621306a4a89aa/files/c42e4d9b-24f9-4a92-a91e-5cee8849b5fc/Delegates_Registration_Form.pdf Social Selling 2018, 14 September, Singapore https://www.eventbrite.sg/e/social-selling-2018-tickets-46398084921 Follow my blog: https://miguelbernas.com
Views: 48 Miguel Bernas
What Brand Archetype is your company? | Rivitt Brand Strategy. Calgary Alberta
 
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Establishing your brand archetype can help strengthen how you or your business aspires to show up in the over saturated markets. Download the complete brand archetype pdf here http://bit.ly/2cDLvlD David Schmeikal - Rivitt Brand Strategy
Views: 1844 Rivitt
Primal Branding | Patrick Hanlon | TEDxElPaso
 
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Primal Branding Patrick Hanlon is founder and CEO of Thinktopia®, a strategic branding and social engagement group. His books “Primal Branding” and “The Social Code” are in several languages and taught around the world. Mr. Hanlon looks at brands not as logo and website, but as a belief system that attracts others who share those beliefs. This creates a community of believers, advocates, users—a “tribe”. Mr. Hanlon has been guest speaker at IDEO, NYU, American Marketing Association, Parsons School of Design, FIT, Hyundai, and has written for, and/or been quoted in, Fast Company, Entrepreneur, Advertising Age, as well as on NPR and other online radio shows and podcasts. His book Primal Branding is mandatory reading within YouTube, the largest social engagement platform on the planet. He has appeared on CNBC, Fox Business, and takes part in the TV Documentary Series “The Kennedys.” This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 14766 TEDx Talks
65 - Use Stories to Build Your Story Brand
 
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In this episode: • StorySD boat • Recommended book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Go to StorySD.com to: • Get your free ebook (http://storysd.com/wp-content/uploads/2017/05/e-book.pdf) and start implementing transmedia storytelling to your communication strategy • Access hundreds of recommended articles, books, podcasts and videos
Views: 10 StorySD
Cole Nussbaumer Knaflic: "Storytelling with Data" | Talks at Google
 
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It’s surprisingly easy to make a confusing graph. No one sets out with that purpose, but it happens frequently—across all industries and by all sorts of well-intending people. One way to avoid this challenge is to never simply show data, but rather to tell a story with it. Former Googler Cole Nussbaumer Knaflic teaches people how to turn data into high impact visual stories that stick with their audiences. Join this engaging session, moderated by Tina Malm and Davey Nickels, where Cole features highlights from her new book, storytelling with data: a data visualization guide for business professionals. Hear about the powerful strategies that were honed through her work on the People Analytics team and the data visualization course that Cole created at Google and taught at offices throughout the US and Europe.
Views: 64904 Talks at Google
สัมมนาการตลาด "Brand Storytelling พลังเรื่องเล่า...ส่งแบรนด์ให้ดังได้ดั่งใจ"
 
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สัมมนาการตลาดเชิงอภิปรายครั้งที่ 16 หัวข้อ "Brand Storytelling พลังเรื่องเล่า...ส่งแบรนด์ให้ดังได้ดั่งใจ" โดย นักศึกษาปริญญาโท สาขาการตลาด การตลาด วิทยาลัยการจัดการ มหาวิทยาลัยมหิดล วันอังคารที่ 9 กันยายน 2557 ครั้งแรก!! กับการนำเสนอ "The GREAT STORYTELLING Model" ที่คนทำธุรกิจไม่ควรพลาด พร้อมทั้งแฉหมดเปลือกกับ การหาเรื่อง การสร้างเรื่อง การเล่าเรื่อง ให้จับใจลูกค้า พร้อมพบกับแขกรับเชิญพิเศษที่มาร่วมถ่ายทอดประสบการณ์การใช้ Storytelling อย่างไรให้ประสบความสำเร็จ คุณพงษกรณ์ คอวนิช ผู้อำนวยการสำนักสื่อสารการตลาดและกิจกรรมการตลาด บริษัท แอดวานซ์ อินโฟร์ เซอร์วิส จำกัด (มหาชน) คุณศิริวัฒน์ วรเวทวุฒิคุณ เจ้าของธุรกิจศิริวัฒน์แซนด์วิช
Views: 3761 Storytelling CMMU
Download My Brand Story Bank Training
 
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Have you ever heard that expression, FACTS TELL, STORIES SELL? Get your copy of my free Brand Story Bank - audio training + PDF workbook to help YOU craft Social Stories that are Raw, Real + Relatable. We will: :::Identify what makes YOU + your BUSINESS unique (and not just a commodity) :::Uncover + calibrate stories/anecdotes/experiences that showcase how you embody your brand values, lifestyle + business :::Create a sizzling inventory of Social Stories, readily available that you can share online and use in your branding, photography, videos, facebook ads, website etc. You are the face of your brand. It's time to infuse your personality and stories into a powerful + influential public persona! www.untamedrevolution.com/brandstorybank
Views: 84 Brittany Hammond
David Aaker & Jennifer Aaker: The Power of Signature Stories at Gap Inc. March 2017
 
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What is your signature story? A signature story is intriguing, authentic and involving. If offers a strategic message that enhances a brand, customer relationship, organization, business strategy and even an individual’s core values or traits. It can become an asset that serves an organization or an individual. Learn how to create your signature story, keep it alive, and make it work for you in your career and life. About David Aaker: David Aaker, the Vice-Chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Haas School of Business, is the winner of four career awards for contributions to the practice and science of marketing, the most recent being named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 17 books that have sold well over one million copies and include Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored), Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, and his latest book Aaker on Branding. Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. A columnist for AMA’s Marketing News, he regularly blogs at davidaaker.com and LinkedIn. Aaker holds a BS in Management from Massachusetts Institute of Technology, an MS in Statistics from Stanford University, and a PhD in Business Administration from Stanford University. About Jennifer Aaker: Jennifer Aaker is a social psychologist who studies time, money and happiness – specifically how people chose to spend their time and money, and when and why those choices are associated with lasting value. She also focuses on how small acts can create significant change, and how those effects can be fueled by digital and social media. Together with her husband, she co-authored the award-winning book “The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Impact.” She teaches courses at Stanford’s Graduate School of Business on global brand building, designing story in a digital world, and power of story, and serves on the Advisory Board of several private companies and early stage startups such as ADAY to Google X. The recipient of numerous prestigious awards, Jennifer’s research has been featured in a variety of media including the Economist, Science, and the New York Times. She counts winning a dance-off in the 1980s, establishing a reputation of cooking poorly, and raising her three children, Cooper, Devon and Tea Sloane, as her biggest accomplishments (although not necessarily in that order). Jennifer holds a BA in Psychology from UC Berkeley and a PhD in Marketing from Stanford University.
How To: Tell A Great Story— 5 storytelling tips
 
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Chris Do shares his 5 tips on how to tell a story. Storytelling secrets. How can you make your Vlogs more interesting by understanding storytelling fundamentals? What makes for great stories? These 5 tips will help you tell a better story for Vlogs, documentaries, short form animation or just about anything that could use a more compelling story. Get better in 7 minutes. Robert McKee "Story" Kindra Hall— storytelling advisor Francis Glebas "Directing The Story" 00:23 Tip 1 Stories are about conflict w/ "The Grandmaster" 00:42 Character, Want, Obstacle 00:50 Romeo & Juliet analysis w/ title animation by SF Shakespeare Festival https://www.youtube.com/watch?v=tpQbw... 01:34 Tip 2 Robert McKee author of "Story"– subjective expectations meets objective reality 02:26 Tip 3 Kindra Hall- storytelling advisor/consultant breaks down story as normal, explosion, new normal 03:38 Tip 4 Story Delaying- tip from author Francis Glebas "Directing the Story". 04:49 Tip 5 Make your story dramatic. Make matters feel like they are life and death. In other words, exaggerate and be melodramatic. Think of a situation through the eyes of an angst ridden teenager. HOW DOES CHRIS DO RUN HIS DESIGN PROJECTS? Chris Do's 20 years of experience incapsulated in a presentation deck showing you how to run a big design firm. FREE DOWNLOAD HERE: https://www.dropbox.com/s/twik9g8a291ce5z/CORE%201.9%20sample.zip?dl=0 _________________________ buy "Story" by McKee http://amzn.to/1WmByEB buy "Directing The Story" by Francis Glebas http://amzn.to/22gczdc by "Resonate" by Nancy Duarte http://amzn.to/1TKnCXc _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Credits: Executive Producer– Chris Do Hosts– Chris Do & Jose Caballer Director– Aaron Szekely Cameraman– Aaron Szekely, Andrew Truong Producer– Aaron Szekely Editor– Aaron Szekely Musical Director– Adam Sanborne
Views: 136995 The Futur
Aaker on Branding: 20 Principles That Drive Success
 
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Featuring: David Aaker, Professor Emeritus, Haas School of Business, and Vice Chairman of Prophet Drawing from his new book, Aaker on Branding: 20 Principles that Drive Success, David Aaker will discuss what you need to know to create and manage strong brands. He'll comment on both the history and the future of branding, touching on the power of brand as asset, the role of a brand vision, the importance of innovation, and the need to change the focus from the offering to what the customer is passionate about.
NYT VR: Transforming the Storytelling Experience
 
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The NYT VR app grew out of the shared vision of The Times’ newsroom, its advertising department and brand partners to realize virtual reality as a mainstream form of storytelling. The NYT VR launch not only put VR software in the hands of a larger audience than ever before, but it allowed them to fully engage with the technology via an unprecedented distribution of Google Cardboard headsets to 1.3 million New York Times subscribers. ----------------------------------------------------------------------------------------------------------- Check out more content from T Brand Studio: Website: http://www.tbrandstudio.com/ Twitter: https://twitter.com/tbrandstudio Facebook: https://www.facebook.com/TBrandStudio Instagram: https://www.instagram.com/tbrandstudio/ T Brand Studio is the brand marketing unit of The New York Times. We create content and experiences that spark imaginations and influence the most influential audiences around the world. The news and editorial staffs of The New York Times had no role in this post's preparation.
Views: 1871 T Brand Studio
Storytelling is the Game
 
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Storytelling is the most underrated thing when it comes to business, it is everything when trying to convey emotion and attachment to your brand and in todays world a Press Release is JUST not gonna CUT IT!
Views: 1087 gvtubem
Twitter Marketing Tips : Storytelling Techniques for your brand
 
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There are so many ways to use Twitter that I’m surprised that more brands are not thinking for out of the box ideas to engage with your audience. So today I’m just going to show you some great Twitter marketing tips than can enhance how your brand is telling stories on this platform. The main things you should remember are: - Try Poll tweets - Use Moments for longer discussions and events - Set up Twitter Cards for your site - Add stickers to images and emoji to your tweets - Create Lists for highly engaging accounts - Use TweetDeck to interact with other accounts - Check your analytics Resources: https://blog.twitter.com/official/en_us/a/2016/introducing-stickers-on-twitter.html https://analytics.twitter.com/ https://tweetdeck.twitter.com/
How to Capture Your Brand Story and Achieve Epic Growth
 
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Own Your Story: Your DIY Guide to Craft And Tell Compelling Brand Stories That Sell, is a brand storytelling workbook written by Park Howell that will guide you through his proven 10-step Story Cycle process to help you craft and tell a compelling brand story that will sell like never before. Now fully interactive, this do-it-yourself guide includes in-line forms you can fill out on-screen and video tutorials that guide you through each chapter. DOWNLOAD NOW: http://businessofstory.com/business-story-brand-workbook/ How Do I Know If How To Craft and Tell Brand Stories That Sell Is Right For Me? Customers and clients use the DIY Story Cycle workbook to clarify their brand story to separate themselves from their competition and connect on a more human level with their customers and audiences to move them to action. It’s an interactive PDF written by Park Howell that enables you to capture all of your thoughts and story within the workbook and save it and revise your story as your business flourishes. In your interactive workbook, you’ll work through the steps to uncover your brand story: Chapter 1: Claim your #1 position in the market: What do you do better than anyone else? Chapter 2: Learn how to tell your story in terms that directly connect with your market. Chapter 3: Define your narrative goals to move your revenue and growth needles. Chapter 4: Unveil your unique value proposition to make your offer urgent. Chapter 5: Step through and outline your story SWOT analysis. Chapter 6: Humanize your offering by getting absolutely clear on your emotional promise. Chapter 7: Map your audiences so you know what story to tell them when and where. Chapter 8: Learn how to celebrate customer milestones to keep them on your brand journey? Chapter 9: Step beyond making money and learn how to truly empower your customers. Chapter 10: How to create happy customers, repeat business and word of mouth marketing. Who is How To Craft and Tell Brand Stories That Sell for? Founders/CEOs B2B & B2C Marketers Marketing & Sales Directors Leaders and Communicators in Professional Services Firms Solopreneurs, Entrepreneurs and Start-ups Small & Mid-Sized Businesses In-house Marketing Executives Ad Agency Executives Leadership Coaches How do I use the brand workbook? How you ultimately use this DIY workbook and the value it brings to your brand is all about the effort you put in and the discipline you apply to having a well defined and powerful brand story strategy. Once you’re finished your workbook, you can do what a lot of people do, and sign-up for a one-hour Pick My Brain session to help you finalize your brand story. Your workbook comes with a video tutorial as well. What if I’d like you to present the workbook as a workshop for my business or organization? Many also love to go through the process with me in person! I can come to your business or organization and take you through the How To Craft and Tell Brand Stories That Sell a four-hour workshop. If you’re in the Phoenix area or would like to plan a visit, I welcome you to come to my offices in Central Phoenix. To book your own private workshop with me click here. Other Questions? I’m happy to answer them here. Story on, my friend. Park Howell - See more at: http://businessofstory.com/business-story-brand-workbook/#sthash.FeQCKFtQ.dpuf
Storytelling In Advertising
 
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Storytelling In Advertising - Make It Memorable
Views: 6782 Anthony O'Rourke
Kannada Moral Stories for Kids - ಸಣ್ಣ ಹಾವು | Sanna Havu | Kannada Stories | Fairy Tales | Koo Koo TV
 
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Kannada Moral Stories for Kids - ಸಣ್ಣ ಹಾವು | Sanna Havu | Kannada Stories | Fairy Tales | Koo Koo TV ✿ Writer and Concepts: Neil D'silva ✿ Animator: RDC Media Animation Team © RDC Media Pvt Ltd / N.K. Music and Studio Pvt. Ltd. ★ SUBSCRIBE us on YOUTUBE: http://bit.do/KooKooTvKannada ★ LIKE us on FACEBOOK: https://goo.gl/2ghH6Y ★ Follow us on INSTAGRAM: https://goo.gl/ZTYLRR ★ FOLLOW us on Google + : http://bit.do/kookootvkannada ★ FOLLOW us on DAILYMOTION : https://goo.gl/YAOPOS
Views: 667205 Koo Koo TV - Kannada
Winning the Story Wars - The Hero's Journey (2012)
 
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Here's part two of the video series that accompanies Jonah Sachs' new book, "Winning the Story Wars." Discover how digital tools are returning humanity to a new oral tradition and what kinds of stories will work in this new era of empowerment marketing. Inspired by Joseph Campbell's Hero's Journey, Sachs lays out a story model any brand or cause can use to get its message heard, and explains why stories must be not just told, but lived. Find out more at WinningTheStoryWars.com or get your copy at amzn.to/storywars Download a FREE 25-page preview of, Winning the Story Wars: http://winningthestorywars.com/downloads/WinningTheStoryWarsCh3.pdf Learn about the companion Values + Archetypes activity deck to help you shape your story: https://freerange.com/worksheets/ Get the book: www.WinningTheStoryWars.com or amzn.to/storywars Free Range A Brand and Innovation Studio on a Mission. Advertising that empowers. Experiences that engage millions. Innovative design that changes lives. www.freerange.com
Views: 50149 Free Range
Storybrand One Liner Exercise | Donald Miller | EntreLeadership Takeaways
 
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EntreLeadership Master Series is an exclusive, deep-dive event for business owners. Get ready to roll up your sleeves because this event takes you deep inside the details of operating and growing a business. In addition to the daily sessions, you'll experience world-class food, entertainment, and networking with other business owners and top leaders at Ramsey Solutions. This event sells out months in advance. Learn more at https://goo.gl/oGzweP Subscribe today to stay up to date with he latest videos! https://www.youtube.com/c/entreleadership?sub_confirmation=1
Views: 28916 EntreLeadership
MyCom Podcast, Ep. 5: Church Storytelling (part 1)
 
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The most profound book of all time starts “In the beginning, God created the heavens and the earth.” Our entire faith is rooted in a storytelling tradition. Why not use stories to amplify your church’s message of hope and love? Get MONTHLY church marketing tips + FREE Outreach eBook -~-~~-~~~-~-~ GET MY EBOOK - http://bit.ly/MyCom-eBook-SignUp -~-~~-~~~-~-~ EXAMPLES IN PODCAST Toms - http://www.toms.co.uk/onedaywithoutshoes Moleskine - http://www.moleskine.com/us/moleskine-world =============== RELATED How to move people to give or take action http://www.umcom.org/learn/how-to-move-people-to-give-or-take-action These Four Levers Will Move People And Sell Products https://www.forbes.com/sites/robasghar/2013/08/12/most-advertising-doesnt-work-heres-something-that-does Use the art of storytelling to resonate http://www.umcom.org/learn/use-the-art-of-storytelling-to-resonate The United Methodist Church of the Resurrection http://cor.org/ Seeker Study 2015 http://s3.amazonaws.com/Website_Properties_UGC/news_publications/documents/UMCom_Seeker_Report_2015_FINAL_v10.pdf Church Marketing Plan Tool http://www.umcom.org/learn/market-your-church [Online Course] Church Marketing: How to Effectively Reach Your Community https://www.umctraining.org/product?catalog=Church-Marketing =============== Enjoy the show? Leave a review and help us out: http://www.umcom.org/mycomreview MyCom Church Marketing Articles: http://www.umcom.org/mycom Sign up for our monthly MyCom e-Newsletter: http://www.umcom.org/MyComSignUp Send us ideas: [email protected] Advertise: [email protected]
Bengali Moral Stories for Kids Collection | Infobells
 
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This Bengali Moral Stories Collection presented by infobells is written with value building themes that children can enjoy. There is a moral to every story with a positive lesson to learn. For more information, visit, www.infobells.com
Views: 6971602 Infobells Bangla
Utilize PDF to HTML5 Converter to Drive Brand Awareness
 
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From: http://kikoshimiya.livejournal.com/980.html There are many ways you can make use of to increase your brand awareness, like public relations, storytelling, and social media. Then is it possible to increase brand awareness with digital publications? Of course! Using Mobissue, you have the ability to extend your brand experience to your online publications.
Views: 12 tennjyou sanngou
B2B Sales Geniuses: JOANNE TOMBRAKOS  (Full Interview)  | Storyteller, biz dev, digital marketing
 
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JOANNE'S INTERVIEW: http://www.B2BSalesGeniuses.com/joanne-tombrakos ABOUT JOANNE: - LinkedIn: https://www.linkedin.com/in/joannetombrakos - Website: http://joannetombrakos.com/ Joanne Tombrakos is a Storyteller, Business Development and Digital Marketing Consultant, Personal Brand Advisor and Coach, and NYU Adjunct who is passionate about building brands for the digital age. Her consulting services include personal brand advisement and coaching, digital business development and strategy planning, content strategy and creation, and social media strategy, management and training. Above all she is a writer, the author of two books, and the publisher of a weekly newsletter, One Woman’s Eye, and is a regular contributor to the Huffington Post. In a previous life she was a media advertising executive who worked for companies that included CBS and Time Warner. ------ B2B SALES GENIUSES: http://www.B2BSalesGeniuses.com POWERED BY SALES4U: - http://Sales4U.co - YouTube Channel: https://www.youtube.com/channel/UCZAzJ-nuEEF8V1yw0TfS6ew
Views: 149 Sales4U
Brand Haiku #50: The Brand Narrative
 
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There are a total of fifty-seven brand haikus. Each one of the haikus is approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.   The Kindle version of Fifty-Seven is available at: http://www.amazon.com/dp/B010TSS3C4.  The PDF version of the book is available at: http://www.bensonbrandstrategy.com/     -------------------- Joseph Benson Benson Brand Strategy 508-628-0188 (o) 617-513-0290 (c) 508-302-0767 (f) [email protected] http://www.bensonbrandstrategy.com/ www.linkedin.com/in/josephbensonbrandstrategy
#AgentCaff - The Power of Visual Storytelling w/ Ekaterina Walter * Ep. 175
 
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Today it's all about how to make your #Marketing  more Memorable with Storytelling.  Ekaterina Walter, who recently authored her very first bestseller, Think Like Zuck, is joining us to talk about her latest book and it's all about getting client & advocate attention: The Power of Visual Storytelling. She's the former Social Media Director of that little company INTEL. What you will learn: * Why visual content is important and why it currently dominates marketing strategies * Types / tips of visual content creation * Visual social networks About Ekaterina: Ekaterina Walter led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. She is an international speaker and author of the Wall Street Journal bestseller "Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg" and co-author of "The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Marketing Your Brand."  Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others. A recognized business and marketing thought leader, Ekaterina is a contributor to leading-edge print and online publications such as Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought leadership was featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and more. Walter holds a master's degree in International Management from the Thunderbird School of Global Management. Twitter:@Ekaterina. Blog: http://www.ekaterinawalter.com/ Resources: http://www.amazon.com/Think-Like-Zuck-Improbably-Zuckerberg/dp/007180949X http://www.amazon.com/Power-Visual-Storytelling-Visuals-Videos-ebook/dp/B00HSO0XDK/ref=la_B00ADSDIEE_1_1?s=books&ie=UTF8&qid=1404234061&sr=1-1
Views: 507 Kelly Mitchell
"Creating Signature Stories" by David Aaker
 
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Have you ever wondered why you can remember stories but you struggle to remember facts? Or why you’d rather listen to a story than a recitation of facts? There’s quite a bit of brain science behind why that happens but basically, the human brain is hard-wired to process stories, not facts. That’s why many authoritative research studies have concluded that if you can convey information in a story, it has a much greater chance (by an order of magnitude) of being noticed, understood and believed. And stories can be dramatically more effective at persuading people. As the adage goes, “Facts tell, stories sell.” But storytelling in business is much more difficult than spewing facts. You really need to know what you’re doing. Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires" by David Aaker. The author reminds us about how powerful stories can be, which is why if you have facts to communicate, your best strategy is to find or create a story that allows your message to emerge and be heard. And in this digital age where content is king and attention has to be earned, stories are the key to content. Your social media audience is not passive and will only involve itself in your message if it’s intrigued by your content. But, here’s the kicker – communicating a strategic message through storytelling is extremely difficult. That is, if you don’t know what you’re doing. And that’s where this gem of a book helps you better understand the very misunderstood nature of business storytelling and how a number of organizations, big and small, are now effectively using strategic storytelling to get known, liked and trusted. And to listen to an interview with David Aaker about "Creating Signature Stories", visit http://www.artillerymarketing.com/marketing-book-podcast/creating-signature-stories-david-aaker
Views: 443 ARTILLERY
Goodnight Moon | BEDTIME STORY | Babies and Kids Channel
 
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Goodnight Moon Love the book? Buy it here ►►http://amzn.to/2krLgtE SUBSCRIBE TODAY!►http://bit.ly/1XW7uAs ✨Story Week Edition #9✨Hey BK Friends! This is one of the best story books ever written! "Goodnight Moon." ❤️Babies and Kids Channel Brahm(Father) and Cedric(Son) ✨GRAB one of our Official BK SHIRTS Today!✨ https://www.teepublic.com/t-shirt/535535-bk-official BK SOCIALS: Facebook ► http://facebook.com/kidschannel27 Website ► http://bkchannel.tumblr.com Pinoy Babies and Kids Channel ►http://bit.ly/1SsfmcM Babies and Kids Toy Chest ►http://bit.ly/21fhjve A world for children to imagine, sing and listen to fun and exciting stories! Join our brand new channel -Babies and Kids Channel. We are open—NEW ViDEOS every WEDNESDAY! For your little ones. Spread the News! Join the fun and SUBSCRIBE! *Copyright information* All material is owned by the creators (authors, illustrators, publishers) displayed or mentioned in this video. Reading this storybook was done under the Fair Use of a copyrighted work for educational purposes.
Views: 1516808 Babies and Kids Channel
Best 25 Story For Children in English | Panchatantra Tales in English | Moral Stories For Kids
 
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Presenting Best 25 Story For Children in English (Panchatantra Tales In English, Moral Stories For Kids In English). Teach your kids some important morals in life. Alka Yagnik and Shaan famous Bollywood Singers are associated with Happy Bachpan. They are the main singers for their Poems , Rhymes . Happy Bachpan is one of the leading brand for Kids education through animation. Happy Bachpan is a venture of Golden Ball Musico P Ltd. Title - Moral Stories Script - Dr Tripat Singh Narrator - Prem Lekha Dialogues - Mandeep (Richie), David, Simran, Ramesh, Charleen Script and Direction - Dr Tripat Singh Animation Copyright Owners - Manak Animation Factory Music Director – Sushant Shankar Music Label – Golden Ball Musico (P) Ltd Arranged & Produced By – Dr Tripat Singh Recorded at – Dreams Studio Mohali By - Ravi Messy Animation – Manak Animation Factory, Chandigarh Copyrights – Golden Ball Musico (P) Ltd (Happy Bachpan) Subscribe Us On Below Link, For Amazing New Video Updates http://goo.gl/ufF6xP Popular Stories Stupid Elephant : https://youtu.be/ZJICoozNBwI Bundle of Sticks : https://youtu.be/s4pig8gaUbE Everything Happens For the best : https://youtu.be/9Qlv83cUH-Y Subscribe Us On Below Link, For Amazing New Video Updates http://goo.gl/ufF6xP
Views: 194818 Happy Bachpan
Dorie Clark: "Reinventing You: Define Your Brand, Imagine Your Future" | Talks at Google
 
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A step-by-step guide to reinventing you - Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today's competitive job market, it's almost certain that at some point you'll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey. In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want. About the Author: Dorie Clark, a former presidential campaign spokeswoman, is the author of the newly-released Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future. She is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association's publications. She is also a columnist for Mint, India's second-largest business newspaper. She is a consultant and is an adjunct professor of business administration at Duke University's Fuqua School of Business. Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking. Recognized as a "branding expert" by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, Smith College Executive Education, the University of North Carolina's Kenan-Flagler School of Business, and HEC-Paris, which is ranked #2 worldwide in executive education by the Financial Times. At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.
Views: 55571 Talks at Google
Como utilizar narrativas no Instagram e Snapchat - Storytelling para essas redes
 
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Baixe o PDF Gratuito "Os 7 Passos para Criar uma História": http://storytelling.escoladeroteiro.com.br/os-7-passos Como construir narrativas no Instagram e Snapchat? Isso existe? Claro. Para trabalhar com storytelling nessas redes, você deve selecionar os melhores momentos do seu dia de acordo com o seu público-alvo. Mas é muito importante que você junte isso tudo com o Ponto de Virada, um termo original do Cinema. A cada tanto você precisa dar uma virada na história. E a isso damos o nome de viradas. É como se você conseguisse manter sempre o mesmo ritmo narrativo, mas pudesse ir quebrando ele em partes. Mais dicas? www.escoladeroteiro.com.br
Views: 475 Marcelo Andrighetti
Dove And Ant Story In English I Moral Bedtime Stories For Kids In English | Stories For Kids I
 
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Presenting English Bedtime Stories For Kids "Dove And Ant Story In English (One Good Turn Deserves Another)", Moral Stories For Kids In English. Teach your kids some important morals in life. Subscribe Us On Below Link, For Amazing New Video Updates http://goo.gl/ufF6xP Popular Stories Stupid Elephant : https://youtu.be/ZJICoozNBwI Everything Happens For the best : https://youtu.be/9Qlv83cUH-Y The Mouse Who Killed The Cat : https://youtu.be/4e1Rcp4ayZU This Story is Narrated By Sh. Tripat Singh & Team. Alka Yagnik and Shaan famous Bollywood Singers are associated with Happy Bachpan. They are the main singers for their Poems , Rhymes . Happy Bachpan is one the leading brand for Kids education through animation. Happy Bachpan is a venture of Golden Ball Musico Pvt. Ltd. Subscribe Us On Below Link, For Amazing New Video Updates http://goo.gl/ufF6xP
Views: 551295 Happy Bachpan
20 Best English Stories For Kids Collection | Story Time | Moral Stories For Kids In English
 
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Amazing 20 English Stories For Kids Collection (Moral Stories For Kids In English, Story Time For Kids, Bedtime Stories For Kids). Loads of giggles are guaranteed! Sure you and your Kids will love watching it. For more fun stories and rhymes Subscribe to our channel : ►http://goo.gl/ufF6xP Popular Stories ⦿ 35 Best Short Stories For Kids : https://youtu.be/ZJICoozNBwI ⦿ Bundle of Sticks : https://youtu.be/s4pig8gaUbE ⦿ Everything Happens For the best : https://youtu.be/9Qlv83cUH-Y Alka Yagnik and Shaan famous Bollywood Singers are associated with Happy Bachpan. They are the main singers for their Poems , Rhymes . Happy Bachpan is one the leading brand for Kids education through animation. Happy Bachpan is a venture of Golden Ball Musico P Ltd. Subscribe Us On Below Link, For Amazing New Video Updates http://goo.gl/ufF6xP
Views: 4757101 Happy Bachpan
IIeX NA 2016: Smile! How Emotion Analytics Drives Brand Engagement by Paula David (Affectiva)
 
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View presentation deck here: http://insightinnovation.org/wp-content/uploads/2016/07/PDF/paula.pdf Register for the next IIeX NA at http://iiex-na.insightinnovation.org/
Views: 51 Insight Innovation
Carmine Gallo: "The Storytellers Secret" | Talks at Google
 
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Communications expert Carmine Gallo talks about his new book, "The Story Tellers Secret" to teach us why some ideas stick and others don't. While the roots of storytelling are ancient, Gallo shares the latest science that proves its impact, which only became evident in just the past decade. Neuroscientists helped us understand why the brain is hardwired for story, and why some stories trigger a rush of neurochemicals like cortisol, oxytocin, and dopamine. These elements cause people to pay attention, form empathy and feel good, helping explain why nothing moves hearts and minds like a great story. The science of storytelling that Gallo uncovers here helps explain why: Some TED talks go viral – and others are forgettable; Some leaders start movements – and others miss the mark; Some companies have high employee engagement – and others see high turnover; Some non-profits raise millions of dollars – and other struggle; Some job candidates stand out and others can’t persuade recruiters; Some entrepreneurs change the world – and others don’t; Why do we need to hone our skills at storytelling? Because the ability to package ideas into a compelling story is one of the most proven skills that makes leaders successful. The power of narrative allows messages to make a difference (and not fall on deaf ears) – is a skill as important for visionary leaders and political candidates, as it is for business leaders, professionals, parents, teachers, and job seekers. The talk was hosted by Dave Marx. You can find out more at www.carminegallo.com .
Views: 57036 Talks at Google
UT Social Media Week: The Buzz about Visual Storytelling
 
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The Buzz About Visual Storytelling Speakers: Marianne Canada (BS/JEM '00), Aja May and Patrick Wells (BS/AD '14) Biography: Marianne Canada, Supervising producer and stylist for HGTV.com bridges the gap from behind the camera to infront of it, working as the Supervising Producer for millenial- focused social series like HGTV Handmade and HGTV Happy; and as on camera talent for projects like HGTV Crafternoon, HGTV Holiday House, and Food Network Snapchat. Her background in event planning, talent development, writing, production, and broadcasting enables her to work across multiple platforms Social Media Accounts: Twitter, Snapchat, Pinterest| @mariannecanada Youtube| hgtvhandmade, hgtvhappy Facebook| hgtv Biography: Aja May serves as the Vice President of Marketing for the Indiana State Museum and Historic Sites, a 12-location system of museums that tells the stories about the people, places, and things that shape Indiana. In that role, May directs the marketing strategy, branding, social media, public relations and advertising activities for the ISMHS. Under her tenure, the ISMHS has seen significant growth in digital and social media, the move to robust digital advertising, and the creation and execution of a unified brand strategy. Previously, May served as the Assistant Director of Strategic Marketing at Purdue University where she led a team of marketing consultants to provide marketing expertise and implementation to over 80 on-campus clients. May has also helped guide the communication and legislative affairs strategy at the Indiana Commission for Higher Education and served as the Communications Coordinator for First Lady Judy O’Bannon. Social Media Accounts: Twitter+ Instagram| @indianamuseum, Facebook| Indiana State Museum Biography: Patrick Wells is entering his third year at The Tombras Group, and currently serves as the Senior Social Media Manager and Social Copywriter. He is a native of Greenville, TN. He joined Tombras under an account management internship, but quickly transitioned to social media, starting as a Social Community Manager for Farm Bureau Insurance of Tennessee’s Farmer Charlie, McDonald’s, and the Tennessee Department of Transportation. After recently being promoted to his current role, he now works on social and digital content for national accounts such as Orangetheory Fitness, the National Highway and Traffic Safety Administration, Visit Gatlinburg, and the agency’s new business ventures. Outside of the ad world, he’s an avid runner, reader, and tweeter of bad jokes and puns. Social Media Accounts: Twitter| @wildpat_3000 Instagram| @patrick.atthedisco Snapchat| wildpat3000 Session Description: Photography. Video. Graphics. Memes. Music. Illustration. Text. All capture attention. All drive content. All are important in telling a good story. Panelists will explore what visual storytelling means and what you need to know to succeed in the space.
Views: 65 UTKCCI
Abbas Arslan - Brand Manager Coca Cola
 
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Kluchit.com had a chance to meet up with Abbas Arslan and talk about his journey to be the Marketing Manager of Coca Cola
Views: 286 Kluchit Mag
Power Brand Marketing - A New Way to Attract Customers
 
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Active Social Media and Demonstrated Expertise have replaced “advertising” as the most effective methods for building your business. After all, do you really just want sales? Or do you want customers? When you receive money, you have a sale. When you develop a relationship with someone who buys again and again you have a customer. So why settle for less than attracting and keeping customers who will not only purchase for years to come, but will encourage their friends to also purchase and become your customer? Let Me Show You How . . .
Views: 87 Jason Whaling

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