The Buzz About Visual Storytelling
Speakers: Marianne Canada (BS/JEM '00), Aja May and Patrick Wells (BS/AD '14)
Biography: Marianne Canada, Supervising producer and stylist for HGTV.com bridges the gap from behind the camera to infront of it, working as the Supervising Producer for millenial- focused social series like HGTV Handmade and HGTV Happy; and as on camera talent for projects like HGTV Crafternoon, HGTV Holiday House, and Food Network Snapchat. Her background in event planning, talent development, writing, production, and broadcasting enables her to work across multiple platforms
Social Media Accounts: Twitter, Snapchat, Pinterest| @mariannecanada Youtube| hgtvhandmade, hgtvhappy Facebook| hgtv
Biography: Aja May serves as the Vice President of Marketing for the Indiana State Museum and Historic Sites, a 12-location system of museums that tells the stories about the people, places, and things that shape Indiana. In that role, May directs the marketing strategy, branding, social media, public relations and advertising activities for the ISMHS. Under her tenure, the ISMHS has seen significant growth in digital and social media, the move to robust digital advertising, and the creation and execution of a unified brand strategy. Previously, May served as the Assistant Director of Strategic Marketing at Purdue University where she led a team of marketing consultants to provide marketing expertise and implementation to over 80 on-campus clients. May has also helped guide the communication and legislative affairs strategy at the Indiana Commission for Higher Education and served as the Communications Coordinator for First Lady Judy O’Bannon.
Social Media Accounts: Twitter+ Instagram| @indianamuseum, Facebook| Indiana State Museum
Biography: Patrick Wells is entering his third year at The Tombras Group, and currently serves as the Senior Social Media Manager and Social Copywriter. He is a native of Greenville, TN. He joined Tombras under an account management internship, but quickly transitioned to social media, starting as a Social Community Manager for Farm Bureau Insurance of Tennessee’s Farmer Charlie, McDonald’s, and the Tennessee Department of Transportation. After recently being promoted to his current role, he now works on social and digital content for national accounts such as Orangetheory Fitness, the National Highway and Traffic Safety Administration, Visit Gatlinburg, and the agency’s new business ventures. Outside of the ad world, he’s an avid runner, reader, and tweeter of bad jokes and puns.
Social Media Accounts: Twitter| @wildpat_3000 Instagram| @patrick.atthedisco Snapchat| wildpat3000
Session Description: Photography. Video. Graphics. Memes. Music. Illustration. Text. All capture attention. All drive content. All are important in telling a good story. Panelists will explore what visual storytelling means and what you need to know to succeed in the space.