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Marketing/Brand Management at P&G UKI
 
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Marketing/Brand Management at P&G
Views: 9792 P&G Careers
P&G Marketing / Brand Management
 
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Find out what exciting things you can look forward to when you join P&G Marketing/Brand Management. http://korea.pgcareers.com/
Views: 12144 Recruit PG Korea
Q&A With A Procter & Gamble Assistant Brand Manager
 
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Stephanie Tacconelli, a 2010 graduate from the commerce program at Queen's University, originally became interested in working as Assistant Brand Manager during an internship with a consumer packaged goods (CPG) company the summer after her third year. Then, during the fall campus recruitment period at the start of Stephanie's fourth year, she applied to Procter & Gamble and went through the recruitment process. Today, she works as an Assistant Brand Manager in Toronto! Learn more about Procter & Gamble jobs on TalentEgg: http://talentegg.ca/employer/procter---gamble-inc-/ Sales & Marketing Career Guide Everything you need to know about hatching a career in Sales and Marketing http://talentegg.ca/career-spotlights/sales-and-marketing/ TalentEgg.ca is Canada's leading job site and career resource for students and new graduates http://www.TalentEgg.ca
Views: 19499 TalentEgg
SARA DINIZ, Global Brand Manager
 
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Hear from Sara Diniz, our Global Brand Manager for Venus.
Views: 1857 P&G Careers
P&G - Heon, Associate Brand Manager, Brand Operations | WOBB
 
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P&G is the largest consumer products company in the world. P&G’s commitment towards providing products of superior quality to its consumers is clearly seen in its market leader brands such as Downy, Joy, Dynamo, Oral-B, Pantene, Rejoice, Gillette, Head & Shoulders, Olay, and SK-II. P&G offers challenging global careers, excellent training opportunities, plus competitive compensation & benefits. Learn more about P&G at https://my.wobb.co/users/companies/procter-gamble-malaysia Or, check out other awesome companies at https://my.wobb.co/users/companies You can also find out more about us at, Facebook: https://www.facebook.com/wobbjobs/ Instagram: https://www.instagram.com/wobbjobs/
Views: 656 WOBB TV
What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning
 
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Do you travel a lot? Get yourself a mobile application to find THE CHEAPEST airline tickets deals available on the market: ANDROID - http://android.theaudiopedia.com - IPHONE - http://iphone.theaudiopedia.com or get BEST HOTEL DEALS worldwide: ANDROID - htttp://androidhotels.theaudiopedia.com - IPHONE - htttp://iphonehotels.theaudiopedia.com What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 14871 The Audiopedia
Strategic Brand Management - What Is Brand Management?
 
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Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
Views: 38825 Edwin Dearborn
Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 55578 Profession Choice
Unilever vs. P&G: How CPG Giants Fight Competition from Innovative Startups
 
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CPG giants Unilever and Procter & Gamble are taking different approaches to fighting competition from innovative startups in the category. Procter & Gamble has invested in its own Gillette Shave Club to rival Harry’s and other razor subscription services, while Unilever is going the acquisition route. It purchased Dollar Shave Club in July and reports surfaced that it was in talks to buy The Honest Co. – which offers subscription diapers and organic personal care products - for $1 billion. Scott Galloway has some advice for all parties involved. note: thanks to our YouTube subscriber olivia rose walker for bringing to our attention an error in one of our data visualizations.
Views: 40079 L2inc
Introduction to Brand Management | Lecture 1: Fashion Is A Beatutiful Chaos
 
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Titled "Fashion is a Beautiful Chaos," this is the first lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi unpacks the three major tipping points that have shifted today's industry — globalization, the internet and the downfall of ideologies — to decode how the brand manager remains relevant in a chaos-ridden society. The blurred distinction between culture and identity, he explains, coupled with a shifted perception of time and space, have caused chaos - and this, he argues, is the new order. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze Twitter - https://twitter.com/polimodafirenze LinkedIn - https://www.linkedin.com/company/polimoda Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 815 Polimoda
H&L | Brand Management Tips
 
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Pay close attention and take notes for this video dedicated to improving your company's brand management. LIKE US HERE: https://www.facebook.com/hlassociates Website: www.hl-associates.com Video created by Ashley LEEFELDT and Anthony HOLSTEIN. Please, subscribe to our Youtube channel - Thank you for Watching !!
Views: 4766 H&L Associates, LLC
How P&G’s Recruiting Team Operates Like a Brand | Talent on Tap
 
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In this week’s episode of Talent on Tap, Laura Mattimore talks with Brendan Browne, LinkedIn’s Head of Talent, about how recruiting and marketing began working together, the steps her team took, and advice she has for other HR and talent shops. Catch more "Talent on Tap" on the LinkedIn Talent Solutions Blog: https://lnkd.in/gBKGC-h
Step into the world of luxury brand management
 
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Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
Maddie - Brand Marketing
 
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See how Maddie, an Assistant Brand Manager, is working to solve the world’s dandruff problems.
Views: 10324 P&G Careers
A Day in the Life - Assistant Brand Manager - P&G Canada
 
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A short, informal interview between an Assistant Brand Manager at Procter & Gamble Canada and Talent Egg. Learn more on www.experiencePG.com/canada or on our facebook page - P&G Canada Recruiting
Views: 13836 pgcanadaHR
PG Pathway in Luxury Brand Management
 
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Pearl Academy is offering a 2 Year PG Pathway in Luxury Brands. Luxury may be all about exclusivity, but serving the business aspect is as important. During this program, students gain expertise in balancing the glamorous ornamentation of luxury with business acumen. Know more about the course - https://pearlacademy.com/postgraduate/luxury-brands-course
Views: 2340 Pearl Academy, India
Jan Ang (P&G Philippines), 12th Mansmith YMMA 2017 for Brand Management
 
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Jan Ang (P&G Philippines) is one of the 12th Mansmith Young Market Masters Awardees (Mansmith YMMA) for 2017 in the Brand Management category. Please visit www.youngmarketmasters.com for a summary of Jan's achievements. The Mansmith YMMA is an advocacy project organized and presented by Mansmith and Fielders (www.mansmith.net) that seeks and recognizes outstanding marketers and entrepreneurs who are 35 years old and younger and who can serve as the Philippines' role models for outstanding and innovative brand building and entrepreneurship.
What does an AXE Brand Manager do?
 
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These Unilever Brand Managers are responsible for getting AXE products into grocery stores across the country. Want to join the team? https://goo.gl/ejDGEJ Unilever has a simple but clear purpose – to make sustainable living commonplace. They believe this is the best long-term way for the business to grow. On any given day, two billion people from around the world use Unilever products from iconic brands like Dove, Axe, Ben & Jerry’s, Lipton, Dollar Shave Club, and Knorr to look good, feel good, and get more out of life. - - - - - - - - - - Follow Us! Facebook: https://www.facebook.com/wayupinc Twitter: https://www.twitter.com/wayup Instagram: https://www.instagram.com/wayup Subscribe to us on YouTube: https://www.youtube.com/c/WayUp?sub_confirmation=1
Views: 2103 WayUp
The New Marketing Trend Driving P&G Marketing and Unilever Marketing
 
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http://602communications.com/ A test: who manufactures Axe Body Spray, Ben & Jerry's and Dove Soap? Bet you don't know the answer. It's Unilever. For decades consumer products giants like P&G and Unilever have shunned the spotlight, letting individual brand names be the face of their marketing. But now they're changing that branding strategy. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell reveals a new marketing trend. Learn why big corporate brands are suddenly re-emerging from the shadows. Nearly every day you see P&G advertising at work in the form of P&G commercials. That being said, it's not always P&G itself that you are seeing, but often times one of the multitude of brands. P&G marketing strategy has always kept the brand in the shadows, but due to new marketing trends, P&G commercials have come from out of the shadows and into the spotlight. P&G Marketing Strategy Until Now P&G marketing strategy until now has always been to stay in the shadows, as per the marketing trends of the time. P&G advertising is almost everywhere, representing brands such as Gillette, Crest, Duracell, and Charmin. These brands all follow current marketing trends in their presentation and content, but while they are technically P&G commercials, the relationship isn't actually shown prominently -- or it wasn't until now. Unilever Marketing Unilever marketing is similar to P&G marketing strategy in that it has, up until now, not really featured itself in ads for its myriad of brands to its name. This marketing trend is a throwback to a time where groups like Unilever marketing and P&G advertising could get away with not bringing their brand to the forefront for their customers to see and identify with. While Unilever marketing is a mammoth that follows all the newest marketing trends, it does it all through its satellite brands. Marketing Trends that are Redefining Brands P&G marketing strategy has evolved recently from hiding in the shadow of its various brands to coming out and making P&G commercials that actually focus on the P&G brand itself, not the brands that fall under its control. P&G advertising has done a great job of following recent marketing trends by defining itself as a company of morals and values, something that customers can get behind. How P&G Advertising is Redefining Itself Groups like P&G advertising and Unilever marketing are following marketing trends and creating a brand that customers can relate to. In the past, Unilever marketing strategy and P&G marketing strategy would have been fine if they just kept to the shadows, and they did just that. The new marketing trend, however, is driven by the customer and revolves around, you guessed it, the customer. P&G commercials are focused around an emotion that customers want to feel about themselves, and that feeling is goodness. P&G advertising shows mothers, heroes, and the like. These commercials fall right into line with what P&G marketing strategy has become -- making P&G advertising that actually speaks to the customer. P&G Commercials P&G commercials have been received well, especially the ones that aired during the Olympics. This was right in the P&G marketing strategy of revealing the brand to be one of good feelings and uplift. Unilever marketing did similar things with its marketing in revealing a feel-good brand all around.
Views: 22476 Graeme Newell
Brand manager interview questions
 
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Source: http://interviewquestionsebooks.com/103-interview-questions-and-answers/ and 95 management interview questions and answers The above interview questions and answers/tips are used for manager job interview (includes phone interview, second interview, behavioral interview...). It also be used for assistant manager, senior/junior manager, executive levels.,
Views: 7098 Kaka Emama
Louise Morley - Assistant Brand Manager (Marketing UFLP)
 
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Louise Morley - One of our Marketing UFLP graduates shares her experiences of being an assistant brand manager.
Nicole, Assistant Brand Manager
 
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Hear from Nicole, Assistant Brand Manager, Marketing
Views: 8193 P&G Careers
Role Of Brand Manager In FMCG
 
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Roles and responsibilities of Brand Manager in FMCG
Views: 1787 Learn & Grow
P&G Brands
 
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Views: 1097 P&G Careers
Master Class ESSEC | "Luxury Brand Management" by Denis Morisset
 
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http://www.essec.edu | The goal of the MBA in International Luxury Brand Management is to help participants become permanent learners, able to develop a global vision of the business, leadership and managerial abilities in order to successfully manage a luxury brand.
Views: 19515 ESSEC Business School
Global Brand Manager
 
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This 2014 Career Connections video features Sara Diniz, a Global Brand Manager for Venus at Procter & Gamble. This video explores World Languages under the theme of International Business / Finance.
Views: 4754 ThinkTVPBS
New Goldsmiths Courses - MA Luxury Brand Management
 
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Gain the management, entrepreneurial, marketing and professional skills to gain a successful career in the luxury brand industry. gold.ac.uk/pg/ma-luxury-brand-management twitter.com/GoldsmithsUoL facebook.com/GoldsmithsUoL
P&G and its Brands Doing Good Every Day
 
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For the past 180 years, P&G has built brands people trust and love, enabled by a culture of innovation and based on the foundation of always doing the right thing. During this time, we have continued to address changes in how we live, do business and interact with the environment. However, our motivation has never changed—to improve the lives of the world’s consumers, in small but meaningful ways, now and for generations to come. Find out more here www.reuters.com/17-goals
Views: 19699 The Business Debate
Kristine Joanne Tang (P&G), 7th Mansmith YMMA 2012 for Brand Management.mpg
 
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Kristine Joanne C. Tang -- Regional Brand Manager, Downy of Procter & Gamble is one of the 7th Mansmith Young Market Masters Awardees (YMMA) for 2012 in the Brand Management category. The YMMA is an advocacy project organized and presented by Mansmith and Fielders (www.mansmith.net) that seeks and recognizes outstanding marketers and entrepreneurs who are 35 years old and younger and who can serve as the Philippines' role models for outstanding and innovative brand building entrepreneurship. Visit www.youngmarketmasters.com for more details.
Nicole-Assistant Brand Manager, Adventurer
 
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As a kid, Nicole dreamed of flying. And from zip-lining to bungee-jumping to reaching new heights as a Brand Manager, these days she does. A former college student council president, lifelong ballerina, Bikram yoga buff, snorkeler and mountain climber, her definition of exciting may be different from yours. She sees "easy things" as "boring," and she doesn't do boring. Like, ever.
Views: 3444 P&G Careers
Former P&G brand manager takes passion to theater
 
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Segment from US Bank Business Watch presented by the Cincinnati Business Courier. Original air date: May 27, 2012
P&G Brand Camp 04
 
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Hear from a P&G Brand Camp attendee!
Views: 724 P&G Careers
Product Supply at P&G
 
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Product Supply at P&G
Views: 2504 P&G Careers
Starting at P&G
 
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Views: 1313 P&G Careers
Gamechangers: P&G CEO Case Study
 
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P&G has been transformed by CEO, AG Lafley - from product to customer-centric, driving new innovation and growth - and features in Peter Fisk's new book "Gamechangers" which explores the next generation of brands and business ... shaking up markets, redefining expectations, changing the game ... developing more innovative strategies for growth through brands, marketing and innovation ... thinking bigger, to shape the future in your own vision, rather than compete in the shadow of others. Find out more at www.theGeniusWorks.com ... Keynotes, workshops and consulting ... Email [email protected]
Views: 2886 Peter Fisk
Preview: Working in CPG & Brand Management with Kusum
 
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To purchase the full-length webinar for $3, visit http://www.evisors.com/webinars/webinar/93 Find out what working in Brand Management is really like from Kusum, a former P&G Assistant Brand Manager. She'll tell you the pros and cons of working in the industry and what the keys to success are in order to excel in a career with CPG companies.
Views: 95 Firsthand
PG in Fashion & Luxury with Marketing, Communication, Retail & Luxury
 
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The PG in Fashion Luxury with speculations in Fashion Marketing, Communication, Retail & Luxury is one of India's leading professional PG Courses delivered through a project driven & industry connected platform at the Mumbai & Pune campuses. With an opportunity to continue a Semester in London, Paris, Milan, Rome & New York, the course provides unparalleled industry exposure. Find out more about the course, the culture & the curricula through the video and on www.fadacademy.com
P&G and the Taste of Cincinnati
 
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Mr. Clean and Keith Johnson, Brand Manager of P&G Professional, discuss the importance of P&G as the title sponsor for the 2011 P&G Taste of Cincinnati.
Views: 105 cincychamber
P&G Brand Camp 01
 
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Hear from a P&G Brand Camp attendee!
Views: 577 P&G Careers
Company Profile: The Procter & Gamble Company (NYSE:PG)
 
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The world's #1 maker of household products courts market share and billion-dollar names. It's divided into three global units: health and well being, beauty, and household care. The company also makes pet food and water filters and produces a soap opera. Some two-dozen of P&G's brands are billion-dollar sellers, including Fusion, Always/Whisper, Braun, Bounty, Charmin, Crest, Downy/Lenor, Gillette, Iams, Olay, Pampers, Pantene, Pringles, Tide, and Wella, among others. P&G shed its coffee brands in late 2008. Being the acquisitive type, with Clairol and Wella as notable conquests, P&G's biggest buy in company history was Gillette in late 2005
Views: 4736 TradeTheTrend
Achievers Corner | Roy Worked while Persuing a MICA P.G. Certificate in Brand Management
 
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Roy Vincent, Sales head of beverage company and student of Talentedge's exclusive Marketing and Brand Management Specialization Programme from MICA. Appreciates the faculty, curriculum as one of the best. The online interactive platform was very user-friendly.
Views: 185 Talentedge
Procter & Gamble Products : DietKart.com
 
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Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Founded: October 31, 1837 CEO: Alan G. Lafley Headquarters: Cincinnati, OH Founders: James Gamble, William Procter From grooming supplies and hair products to health care and household cleaners, P&G brands help make a better life every day for different types of customers.P&G brands consist of hair color, skin care, small appliances, snack food, body wash, child care, household cleaners, pet nutrition, and beauty products.The Procter & Gamble Company (P&G), is focused on providing consumer packaged goods. The Company's products are sold in more than 180 countries including india..Procter & Gamble products now also availaible @Dietkart : http://www.dietkart.com/ procter & gamble products procter & gamble coupons proctor and gamble unilever products johnson & johnson products procter and gamble colgate palmolive products procter & gamble products p&g products
Views: 9029 Dietkart.Com
India Product Supply
 
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Hear from India Product Supply
Views: 3496 P&G Careers

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