CREATIVE RECREATION AVAILABLE AT PLATYPUS STORES
To translate Creative Recreation' s ethos of 'living life with style', Rise of Intelligentsia has formed The Creative Collective.
Seven individuals from seven creative industries pool their style, skills and splendour into the
creation of a collective inspired to live life with style.
Beyond fast fashion and fleeting trends, style is inherent and for the collective, an expression of their individuality.
Recently, The Creative Collective collaborated to produce this brand video and magazine. Contributing conceptual, styling, editing, photography, sound and videography skills -- and themselves - the result is a distillation of their creative output.
Creative Recs that you see above in the Creative Collective Video are available at Platypus stores in Melbourne and Sydney.
Producer: Rise of Intelligentsia
Video & Editing: Tim Hamilton
Photography: Nick Rieve
Digital Goodness: Adam Beaupeurt
Styling: Ivana Martyn-Zyznikow
Music: The Melodics
Members of The Creative Collective come from diverse backgrounds and disciplines.
Sally Cooper is a concert violinist, Australian entertainer and vintage shop junkie. Bubbly, cute and brimming with energy, her professionalism and positivism is a contagious element to the collective.
Nick Rieve is a Melbourne-based photographer and graphic designer. Cool, casual and composed, Nick shot and reworked the images in the brand book.
Josh Gibson plays AFL football, a role demanding dedication and drive. These skills are infused in the collective and as co-founder of Rise of Intelligentsia, Josh adds a strong foundation to the group.
Tim Hamilton recorded and edited the footage on the brand video. Super creative, Tim films and edits his own tv show -- Poncho -- as well as playing the role of the gong- bangin' DJ on a Friday night at a bar we won' t name.
Adam Beaupeurt is an ideas man, man-about-town man and ladies' man. Digital advertising young gun, Adam created the viral strategy behind this campaign and knows
a thing or too about the online space. https://twitter.com/#!/beaupurr
Jeremy Koren is the lead singer of the Melbourne-based electro/hip hop band The Melodics whose song, ' Bang Bang' , provides the soundtrack to the video. Uber talented,
Jeremy is also an illustrator. https://www.myspace.com/themelodics
Ivana Martyn-Zyznikow models and styles, and does a damn good job of both. Applying her style savvy head to the collective, Ivana brings a natural, effortless element to the group.
C R E A T I V E : CHARACTERISED BY ORIGINALITY AND
R E C R E A T I O N : A REFRESHMENT OF ONE'S MIND OR BODY THROUGH ACTIVITY THAT AMUSES AND STIMULATES PLAY
S T Y L E : UNIQUE AND INHERENT, A FORM OF EXPRESSION THAT REFLECTS OUR INNER SELF
C O L L E C T I V E : A COMING TOGETHER OF LIKE-MINDED INDIVIDUALS
DEDICATED TO ACHIEVING A COMMON OBJECTIVE