If you have used Enterprise Edition in the past, you will find several changes regarding the platform’s SEO features. In September 2013, multiple changes were made to Magento Enterprise SEO features to enhance search engine results and help simplify the SEO process for users. Before you purchase Enterprise Edition and start optimizing it, it’s helpful to be aware of the following Magento Enterprise SEO features that were added to Magento EE 188.8.131.52.
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Magento Enterprise SEO Changes for Enterprise Edition
Magento Enterprise Edition is an excellent ecommerce platform for enterprise-class businesses that need intuitive, scalable, feature-rich shopping cart software. And if you have used Enterprise Edition in the past, you will find several changes regarding the platform’s SEO features. In September 2013, multiple changes were made to Magento Enterprise SEO features to enhance search engine results and help simplify the process for users.
Product URL Keys Must Be Unique
Product URL keys must be globally unique in terms of websites, stores, and views. Forbidding products from having the same URL means that each URL leads to a unique product page. Using a single URL for multiple products may speed up the creation of product listings, but it eradicates the SEO value of official search listings.
No Chained Redirects
By requiring product URL keys to be globally unique, Magento Enterprise Edition eliminates chained redirects that decrease the weighting of URLs. The absence of duplicate URLs improves each product’s weight in search results. Instead of being divided, all of the weight goes to the canonical URL.
Instead of using a global indexer to index URL redirects, categories, and products, Enterprise Edition now uses a per entity indexer that indexes the elements on a customized basis. The use of per entity indexing prevents the indexer from automatically assigning a suffix to each category or product.
Additional Magento SEO Enterprise are: the elimination of full re-indexing, the majority of indexing processes now run to update products, categories, URL redirects, etc., and the web store remains open while re-indexing is in progress. These changes are designed to make Enterprise Edition’s indexing feature easier to use and help those who don’t have experience with the indexing function.
Help With Enterprise Edition SEO
If you aren’t an SEO pro and you need help optimizing Magento Enterprise SEO, Magento recommends investing in its specially designed SEO Suite Enterprise. This software extension will cost you $399, but it’s packed with SEO resources.
As a Magento Enterprise and Community Edition partner, we will help you use Magento’s SEO tools like a pro to get the best search engine results. For more information, call us at (310) 827-3890.