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Josie Lee was a full-time student with an eye for fashion and a mind for business. She started selling clothes and accessories at craft fairs, and then she opened a pop-up store that grew into a brick-and-mortar location. Accepting credit cards with Square has helped her incredible growth. Square Analytics helped her balance work and school, and Square’s new Customer Engagement email campaigns are helping her business grow even more.
“If I didn’t use Square, I wouldn’t even have my own brick and mortar. I probably wouldn’t even be doing this, honestly.”
– Josie Lee, Rire
“I like having my own business because it gives me the freedom to meet a lot of people. Every day we have customers that come in that tell me how proud they are that I’ve grown so much in such a short amount of time. Rire is my business. It’s a young, contemporary clothing store. We sell women’s clothing and accessories.
“I used to have a fashion blog, and then I tried some pop-up events, some craft fairs, and it just expanded from there.
“When I first started, I researched ways to take credit card payments. Square was easy. It was intuitive. When people found out that I took credit cards, especially American Express, they would actually spend more money. They’d tell me to wait, hold their items, and then they’d grab more stuff. Impulse purchases are great.
“When I started my business, I was a full-time student. I really needed help. After I opened the brick and mortar, I was just tired and couldn’t sleep. Using the analytics, I was able to figure out the time to have employees so I could go to class and then come back. I had zero days off. Now I have three days off.
“The email campaigns have helped a lot. I just log in to Square and do everything right there. And we had a 70% open rate. Which is crazy! I did over 15 times the cost of the email campaign, and I could see that right away.
“If I didn’t use Square, I wouldn’t even have my own brick and mortar. My life would be really different. I probably wouldn’t even be doing this, honestly. I feel like, yeah, it’s the beginning, I’m just getting started. Even though a lot has happened, I’ve grown a lot. I don’t think this is it. I’m gonna keep going. Yeah.”