Kodak Brand Protection Services
In today's global economy, off-shore manufacturing and the demand for cheaper labor have increased the risks associated with black market, gray market, trademark and patent infringement, and product tampering.
Do you have a brand protection program? How effective is it? Can it protect against counterfeiting, product diversion or product tampering?
Kodak Brand Protection Services can customize a solution just for you, assessing your current strategy and program, identifying risks and key problem areas, and outlining a strategy for current and future improvements.
Our Brand Protection Strategy includes five steps: assess, design, protect, monitor and enforce. To create a customized solution that works for you, we offer four services, to include Assessment & Advisory Services, Forensic Product Analysis Services, Prototype Development Services, and Implementation Services.
Assessment and Advisory Services
Just how good is your brand protection program? Let Kodak conduct an assessment to identify black market & gray market risks, tampering concerns, and trademark infringement issues.
Guiding you through a thorough assessment, we can also identify key problem areas and then design a world-class brand protection strategy customized for your company.
Kodak can assist you with brand protection processes such as marketplace product sampling, covert purchases, warehouse audits, supply chain distribution inspections, enforcement strategies, customs training and import/export monitoring.
Not only can we develop and implement an investigative plan to support your brand protection solution, but we can also guide you on best practices and enforcement strategies.
Forensic Product Analysis Services
We know you've worked hard to protect your brand.
If you want a clear picture of how vulnerable you are to counterfeiting and diversion, let our world-class Analytical Sciences team evaluate your product or packaging security features and countermeasures.
Send us your package plus a control sample and we'll analyze them. We can tell you how your packaging was printed and report back on the anti counterfeiting or anti diversion measures implemented by your company.
It's a key part of our process for developing tailored recommendations to improve your specific brand protection tactics and strategies.
The analytical scientists , conduct chemical and materials characterization, helping us design unique, hard-to-replicate products.
They also ensure our security features and countermeasures cannot be detected using readily-available analytical testing and forensic-level techniques and equipment.
As part of the process, we can analyze your product packaging security features, and identify vulnerabilities and weaknesses.
The Laboratory forensic analysis includes Raman Spectroscopy, DNA sampling, molecular markings, and other scientific processes.
Prototype Development Services
Let us develop product and packaging prototypes that incorporate state-of-the-art security features designed specifically for your product.
Our highly customizable overt and covert solutions can be applied across several different products and include hidden image artwork-based solutions, color shifting inks, truly invisible covert marks, invisible serialization and markers detectable only with Kodak proprietary readers.
Based on prototype and pilot results, we'll recommend a customized solution with easy-to-use technology.
You'll get to see firsthand how overt or covert countermeasures will work for your product.
Let Kodak help you implement a complete anti-counterfeiting or anti-diversion solution; or let us enhance your existing authentication or track & trace system.
Now there's an easy way to tell a genuine product from a counterfeit, or to track your products through a distribution system, safely and securely.
With just an invisible mark and a small pocket viewer, you can deploy a discrete brand protection system, one that only we can provide. Do you need packaging line aggregation for item-to-carton and carton-to-pallet tracking? We can design and implement a customized specialized vision system that is ready to read Kodak's Traceless ink.
There is nothing in the marketplace today comparable to our long-lived invisible printing inks. Even our detectors have proprietary optics systems.
Stay one step ahead of counterfeiters and product diverters with Kodak Brand Protection Services, Kodak Secure Image Systems and Kodak Traceless Systems.
With more services to choose from, Kodak can help you protect your brand, your reputation and your bottom line -- wherever your business takes you.