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Everyone loves a great character in a story. Whether it be a book, a movie or a TV series - good characters result in good stories. But have you ever thought about what character is best for your online video presence?
After you've checked out the video, let me know.... what brand archetype are you?
See, I strongly believe that as and entrepreneur or brand, in order for your marketing and brand communications to be effective it is important to have a clear idea of who you are. But don't try to invent yourself, or attempt to communicate to your audience every little intricacy that makes you you (that deeper relationship comes later) Instead by embracing the idea of archetypes you'll be able to instantly, and clearly communicate who you are and what you stand for by tapping in to our shared human experience.
Swiss psychologist Carl S. Jung used the word “archetype” to refer to the recurring patterns found in universal stories, identifying the themes, symbols and imagery as part of the human psyche. Throughout history, many of the same characters appear in literature, religion, folklore and mythology again and again - hence the term character archetype. They are essentially a model for creating a certain type of character with which people are familiar.